The Millennial drinker loves experimenting and trying new things. But there’s often another motivation for them ordering flashy, rainbow-colored cocktails: their Instagram feeds.
For liquor brands, suggesting cocktails that can make a customer’s Instagram feed pop can benefit your sales and referral business. Instagram is a new way to reach, and market, to a larger audience.
After all, when young people post about alcohol they do so in a positive, social context 97% of the time, according to a study conducted by the Journal of Medical Internet Research. In these posts, people are holding drinks 67.2% of the time.
The pretty cocktails help give the evolving consumer both a good-tasting drink and a great experience. (more…)
It was not long ago that companies and organizations had to rely on their “gut instincts” and often unreliable data to make decisions big and small.
Now, with the advancement of applications such as big data and business intelligence, companies can incorporate a data-driven culture, optimizing their success in multiple areas. But what does it really mean to be “data-driven?” Let’s examine. (more…)
Baby boomers may view Ready To Drink (RTD) beverages as the sugary bottom-shelf options that are pale imitations of ‘real’ cocktails.
But thanks to the craft trend, RTD’s are making a resurgence. Believe it or not they taste good, and millennials are happy buying cans to drink on-the-go.
RTD beverages have risen 574%, according to Nielsen. This segment of the market is expected to keep growing to $4.6 billion by 2024, according to Market Research Future. (more…)
In the 21st century, ads are getting smarter. The classic approach—trying to get an ad seen by as many people as possible—is no longer the most efficient or effective way to go. There are simply too many messages competing for everyone’s attention.
That’s why so many advertisers have turned their focus towards targeted advertising. By doing some research on potential consumers, businesses can direct their ads solely towards those who are likely to be interested in them. Having access to more customer data by using new methods like image recognition can boost your brand’s marketing and give you a crucial edge over your competition. (more…)
The days of customers ordering “the house white” or “the house red” are dwindling.
Wine drinkers now want to know why they hate Chardonnay but love a good Sauvignon Blanc.
Wine lovers are looking to take classes, go to events, and have unique experiences while drinking their wine to understand why they like what they like. Wine event attendance numbers are up, and brands should consider creating their own events to get customers interested in their wines. (more…)
Healthcare organizations are tasked with improving in multiple areas – for example, quality, patient safety, patient outcomes, and reducing costs. The right technology can ignite change in these areas and help hospitals and health systems see the results they are looking for.
Showcasing those technologies – and those forward-thinking technologies that promise to deliver results in the future – was the focus of the Delaware Valley/New Jersey HIMSS “Healthcare Rocks” Fall Conference that I attended recently at the Hard Rock Casino in Atlantic City, New Jersey. Here are some of the highlights. (more…)
Tourism in the Greek isles has been on the rise, as has drinking Greek wine.
Between 2009 to 2016, Greek wines sales have increased by 81% in the United States. While this is huge growth, Greek wine sales increased by 562% in Japan, 556% in China, and 105% in Australia, a country that has its own reputation in fine winemaking.
In addition to an increase in quantity of sales, consumers are also willing to pay more for Greek wine. How can you take advantage of this new trend? Let’s take a look. (more…)
It’s the question every college or university serious about using analytics to help students succeed asks itself: what does student success look like?
The University of Kentucky, recognizing that the school’s success depends on the success of its students, launched the Smart Campus Initiative this fall, giving every first-year student an iPad Air, Apple Keyboard, and Apple Pencil. The hope is that providing the necessary technology to create a level playing field will help all students succeed.
Giving students access to technology is one thing. What the data can tell a school about how to use that technology to its fullest potential to help students succeed is another. Here are a few examples of how schools are using data to find ways to help students succeed. (more…)
The health of a hospital’s emergency department is critically important, as it is the first line of care for many acute patients. How do you treat your patients in their time of need? Are you able to move them through the hospital quickly and efficiently? How do you make sure your staff stays engaged and motivated?
There are many initiatives hospitals can undertake to ensure optimal performance of their emergency departments. Let’s take a look. (more…)
Ordering a glass of Rose is not so simple anymore. Now there’s rose cider, CBD-infused cocktails, spiked seltzers, and more.
Drinks have gone hybrid. Pairing two types of drinks has created new sectors in the market and resulted in booming sales on products like rose cider and spiked seltzers. (more…)