Since the death of George Floyd in May, Black Lives Matter protests have flooded the streets across the country. In Corporate America and across a multitude of industries, companies are pledging to devote more resources towards and focus on Black brands, Black entrepreneurs, and Black-owned businesses.
In the wine industry, there are only about 11,000 Black-owned wineries, but this small contingent is powerful, and they are making unique, delicious vintages.
“Wine and the wine industry has historically been a white man’s world, and that’s changing quickly,” Robin and Andréa McBride, who founded The McBride Sisters, told Forbes in 2018. “We encourage the wine consumer to explore outside of the old expectations of wine.”
The COVID-19 pandemic has transformed many aspects of day-to-day life, including what liquor stores are selling.
Typical buying patterns have changed. Customers have larger ticket sizes to reduce the frequency of their deliveries or avoid having to make multiple trips to the store. Customers are also sticking with big-brand names they can trust.
Despite rising COVID-19 cases, most of the governors in the United States have lifted stay-at-home orders. But some states such as Texas have now banned bars from serving alcohol to keep the infectious virus at bay.
The unprecedented stay-at-home orders and whiplash of phased reopening starting and pausing have left customers craving their favorite cocktail, and disgruntled brands looking for new revenue streams.
In response, some state legislatures are working to change their laws to allow alcohol delivery.
Many states forbid shipping wine and spirits, halting the growth of delivery giants such as Drizly and hampering direct-to-consumer efforts from wineries and distilleries.
During the pandemic, residents tried to stay home, but the demand grew for happy hours at home and delivery. (more…)
The COVID-19 pandemic has changed the way people work, live, travel, and drink.
All 50 states have started to ease restrictions and stay-at-home orders, but the pandemic may affect the luxury wine industry for years to come. Napa Valley vineyards began opening in early June, but things will look different with social distancing measures in place and likely only local visitors.
Most wineries will now require employees and guests to wear masks, and visitors will need to make reservations. With restrictions and fear of travel, is enotourism dead? (more…)
Mom and Dad are willing to pay up for a quality cab, but their children are saying, “No more.”
Premium wine, defined as wine priced at more than $10 a bottle, is “nearing its apex as a trend, indicated by the decline in total wine sales volume,” according to Silicon Valley Bank’s annual report on the wine industry.
The category is falling because of the difficulty in passing price increases on to consumers, and too many grapes. The current global pandemic, which is resulting in record unemployment rates, isn’t helping either.
“With an oversupply and the fact that price increases are nearly impossible against the backdrop of slowing sales, the trend and mantra of premiumization that pushed volume and price higher for the past 25 years is nearing an end,” Silicon Valley Bank’s report said. (more…)
Last summer, it was hard to get a reservation at Wolffer’s Vineyard in Long Island, NY. As this summer approaches, the tasting room remains empty because of COVID-19, but the party is still going on.
Wolffer’s winemaker Roman Roth, whom The Wine Industry Advisor named as one of wine’s most inspiring people, now hosts virtual wine tastings for the Hamptons’ elite and beyond. It’s a trend that’s picking up across the wine industry during the COVID-19 pandemic. Let’s take a look. (more…)
Most of America has been under a “stay at home order” for the last six weeks because of COVID-19, the Novel Coronavirus. While Americans are confined to their homes, they’re coping by cracking open a few more bottles of wine or pouring more than just a few extra cocktails.
Americans already enjoyed drinking at home, but now that they’re forced to stay in, they are buying more alcoholic beverages online than ever before. In fact, online alcoholic beverage sales increased 387% for the week ending April 11, according to CNN. The week prior, sales were up a whopping 441%.
Online sales are not booming solely because restaurants and bars are closed. Total alcohol sales grew 26.2% compared to the same week last year, according to Nielsen. (more…)
While browsing the latest spring styles in a store, the hottest new accessory is a glass of champagne.
Stores such as Nordstrom, Crate and Barrel, Target, and Whole Foods are partnering up with wine and spirits brands to offer customers a glass of wine or even a cocktail in the hopes of increasing a customer’s total spending. For customers, the shopping experience can feel more luxurious or fun with a drink.
“From a marketing perspective, it’s genius,” Kate Carey, a professor of behavioral and social sciences at Brown University told The Washington Post. “Draw people in [with] the novel pairing of drinking alcohol while shopping, and then lower their inhibitions as you are presenting them with things to buy.” (more…)
The Coronavirus (COVID-19) is affecting every industry, and tanking the global economy as a whole. Even in the wine and spirits world, it’s causing profit loss.
Distilleries have canceled tours, whiskey trading is experiencing losses of more than 200 million, bars in Asia are quiet, and auction houses are halting selling their top whiskeys.
According to the World Health Organization, there are 110,029 Coronavirus cases in 105 countries, with 3,817 deaths, as of March 9. Internationally, government officials are encouraging citizens to self-quarantine. (more…)
States like Texas are slowly becoming award-winning locations for winemaking. While one might associate the Lone Star State with tumbleweeds and dry weather, winemakers are using data to learn lessons that help make hardier vintages there.
Technology helps aspiring winemakers to plant their vines in new places across the United States.
States such as Michigan have seen their wine industry grow 34% in the past five years, with an economic impact on the state of over $4.9 billion.
There’s a lot of work to be done in these regions when unexpected weather changes such as frost can come at any minute. Technology can help predict the changes, which lowers labor costs, and potentially saves the wines from disaster. (more…)