How the Wine Industry Can Use Technology to Respond to Climate Change

cluster of black and green wine grapes hanging in withered vine branch of vineyard, in winter or autumn season, in Castile, Spain, Europe

Too many hot, red flames have burned through California wine country destroying vines and potential delicious vintages. Temperatures during harvest season in the mountains of Spain are not the same as last year. Wine makers are not trying to get political — but climate change is affecting their crops and the wines you’re drinking.

The Intergovernmental Panel on Climate Change reported that temperatures will increase between 3.6 and 4.5 degrees Fahrenheit by the end of the century, and this is affecting how wine grapes grow. How can those in the wine industry react to this change? Technology can help. Let’s examine. (more…)

Under the Influence: Vineyards are Turning to Social Media Stars to Increase Sales

Social media influencer Social media influencers encourage their followers to buy clothes, beauty products, and now wine.

Wine labels are moving beyond traditional Facebook and Instagram pages and are now reaching out to influencers. The social-media stars look like they live an envious life, and sipping some sauvignon blanc by the pool adds to that allure.

Three out of four businesses are on social media — causing customers to expect an online presence rather than appreciate it as an added bonus.

Social media is allowing customers to have conversations around wines and helps the brand project the lifestyle you could have by drinking their product. Let’s examine the impact social media is having on the wine industry and how suppliers can use influencers to increase sales.

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It’s Rosé All the Way: Here’s How to Profit from This Trend

Rosé Wine TrendAs hot as summer is, rosé is even hotter as the summer drink of choice.

Rosé saw a 48% growth in the last year to $466 million in sales, according to Nielsen.

Customers are consuming rosé any way they can: rosé by the glass, sparkling rosé, frozen rosé, rosé wine gummy bears and lollipops, and rosé beauty products all captured the fancy of consumers of both genders eager to enjoy the playful side of this classic drink.

While peak rosé was definitely the summer of 2017, the wine is still winning summer. Let’s take a look and examine how wine suppliers can best capitalize on this pink trend.

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The Hot Trend for a New Generation of Drinkers: Super-Premium Spirits

Millennial Drinking Premium Spirits Discount liquor is falling out of fashion.

Millennials are now reaching up when shopping for at the liquor store and grabbing high-end, super-premium spirits as their drink of choice.

Sales of super-premium spirits and high-end premium spirits has grown in volume between 6 and 7% each year from 2012 to 2017. This significantly out-paced the premium and value segments of the market.

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3 Critical Metrics for Distributors

3 Critical Metrics for Wine & Spirits DistributorsThere’s no shortage of data and information. It’s everywhere. But how can you make data useful in order to make better decisions? That’s the hard part.

There are several key metrics that distributors should track in order to improve their businesses. Following are three of these metrics, with examples of reports that Dimensional Insight has developed for our wine and spirits distributors so that they can be easily accessed and analyzed. (more…)

How Wineries Can Take Advantage of What’s Hot on the Oregon (Wine) Trail

With wildfires, climate change and overcrowding in California, Oregon — and most notably Pinot Noir — is having a moment.

Oregon ranks third as the largest wine producer in the United States, behind California and Washington.

From 2016 to 2017, Oregon added 88 vineyards, totaling 1,144 wineries. The total planted acres of grapes for wine increased by 3,000, or 10.5%, from 30,435 to 33,361.

California, of course, will always remain the dominant wine producer, but with its wildfires putting some wineries out of production for five years or more, Oregon is having its chance to shine.

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Businesses are Learning How to Make Wine and Cannabis Grow Together

Cannabis

Every election cycle it seems there’s another state that has legalizing marijuana on the ballot. As more states legalize recreational cannabinoids, legislators and alcohol producers are tussling over cannabis-infused alcohol.

Recreational cannabis is currently legal in 10 states and the District of Columbia, while a further 13 states have decriminalized possession. California ranks as the largest legal market, where the market research firm BDS Analytics reported that $2.51 billion worth of cannabis was sold in 2018.

When legalized marijuana started to gain popularity, some wine and spirits producers feared it would hurt alcohol sales. However, others have found that they can take advantage of new laws and are finding ways that cannabis can complement their wine sales. Let’s take a look.

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Growing Your Business with Online Alcohol Sales

Online Alcohol Sales

The experience of buying wine and spirits is no longer limited to the liquor store. Consumers can buy almost anything online, but for years the alcohol industry was slow to transition sales online because of strict state laws.

As the laws are relaxing and online is more dominant than ever, the transition to selling online has happened and is growing rapidly. Let’s examine this trend and how alcohol suppliers can take advantage of it.

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How You Can Capitalize on the Craft Distillery Trend

Distillery

Craft distilleries are popping up across the country. The 1,835 distilleries that now exist is a growth of 15.5% from 2017 to 2018, which is substantial and catapulting the industry out of a “niche” category.

Craft distilleries are also selling more units, which each, on average, selling 4,096 cases in 2017. That’s up 0.9% from the previous year, according to Wine Magazine. (more…)