Mixing no more: Ready to Drink Cocktails Surge in Sales

Baby boomers may view Ready To Drink (RTD) beverages as the sugary bottom-shelf options that are pale imitations of ‘real’ cocktails.

But thanks to the craft trend, RTD’s are making a resurgence. Believe it or not they taste good, and millennials are happy buying cans to drink on-the-go.

RTD beverages have risen 574%, according to Nielsen. This segment of the market is expected to keep growing to $4.6 billion by 2024, according to Market Research Future. (more…)

A Thirst for Knowledge: Customers Want to Know More About Their Wines

The days of customers ordering “the house white” or “the house red” are dwindling.

Wine drinkers now want to know why they hate Chardonnay but love a good Sauvignon Blanc.

Wine lovers are looking to take classes, go to events, and have unique  experiences while drinking their wine to understand why they like what they like. Wine event attendance numbers are up, and brands should consider creating their own events to get customers interested in their wines. (more…)

How to Capitalize on the Trend Towards Greek Wines

Tourism in the Greek isles has been on the rise, as has drinking Greek wine.

Between 2009 to 2016, Greek wines sales have increased by 81% in the United States. While this is huge growth, Greek wine sales increased by 562% in Japan, 556% in China, and 105% in Australia, a country that has its own reputation in fine winemaking.

In addition to an increase in quantity of sales, consumers are also willing to pay more for Greek wine. How can you take advantage of this new trend? Let’s take a look. (more…)

Restaurant Menus Get Creative: Here’s How You Can Feature Your Wine or Spirit

Millennials love trying new things, and restaurants are catering to their desires.

If you’re grabbing dinner at Italian eatery Aunt Jake’s in New York City, you’ll see a wheel on your menu. It prompts you to choose a spirit, then choose between sweet or spicy, and finally, a garnish, produce, or syrup. The restaurant asks customers to trust them with the rest. Out comes a fancy, never-before tasted cocktail custom-made for the patron.

Restaurants are pulling out all the stops with their menus to attract new customers by impressing their taste buds with specialty cocktails and expert-curated wine menus. This is providing a big opportunity for wine and spirits producers. Here’s how you can capitalize on this trend. (more…)

How Wine and Spirits Brands Are Using Celebrities to Sell More Product

Consider this list: John Legend, Drew Barrymore, Steph Curry, Jon Bon Jovi, and Sarah Jessica Parker. What do all of these people have in common?

We’re not talking about the Oscars or an A-List Hollywood party. All of these celebrities and stars share something besides being famous: they all make wine.

Actors, singers, and sports stars are putting their big names behind smaller wineries — or creating their own brand — to celebrate their love of wine and spirits. Stars are taking their fame, pairing it with their love for spirits and helping brands increase sales.

Celebrities are making money off the spirits, too. Just take George Clooney’s Casamigos which sold for $1 billion to Diageo in June 2017.

But who is buying these products, and are they any good? (more…)

Asian Spirits Rise in Popularity: Here’s How to Capitalize on this Trend

American drinkers are looking for a unique, refined taste in their spirits, and they’re looking to Asia to find it.

The Asia-Pacific alcoholic spirits market is estimated to grow by 4.42% between 2018 and 2026, according to Inkwood Research.

The top three Chinese spirits brands are now valued at more than $1 billion, and looking to expand globally. More and more U.S. drinkers are turning to Asian spirits, which they see as exclusive and high-end. Here’s how you can take advantage of this trend.

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Move Over Tequila: Agave Spirits are the Latest Trend

George Clooney has a strong allure with many Americans, but the latest fascination they have with him is what he’s drinking.

Celebrities and consumers are taking an interest in agave-based spirits since Diageo’s $1 billion takeover of George Clooney’s top-end tequila brand, Casamigos. Diageo reported that tequila sales rose 37% last year, thanks to the rising popularity of its Don Julio label.

Agave spirits have been growing in popularity, but in 2019 they’re finally getting their time in the spotlight. Let’s examine this trend and how distilleries can capitalize on it.

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Vodka is King: How Brands are Revamping Vodka to Appeal to Millennial Drinkers

When vodka comes to mind, it’s easy to think basic and mainstream — not refined and classy.

But if spirits snobs think “flavorless” vodka doesn’t have a place in the craft cocktail era of 2019, they’re very wrong.

Spirits sales are rising, with millennials driving the uptick. Even with this group’s desire to experiment and try new things, vodka remains the king of the spirits. Let’s examine this drink’s staying power and how spirits suppliers and distributors can capitalize on it.

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There’s a New Wine Trend, and It’s Orange: Here’s How to Take Advantage of It

First it was rosé, now it’s orange wine? 

Maybe you’ve walked by a restaurant and saw diners drinking what looks like a Fanta orange soda from a wine glass. But it’s not soda, it’s orange wine. 

It may seem like a new fad, but this “trend” is actually 8,000 years old.  Orange wines primarily come from the country of Georgia (not the state – that’s peach), and exports have risen 54% in the last year. 

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