Five Sustainability Trends in Wine for 2021

As millennials increase their buying power and market share of wine sales, brands are adapting to match millennials’ values. Climate change and the environment are among that generation’s most significant concerns.

In fact, 73% of millennials say global warming is “personally important to them,” according to a report from Yale’s Program on Climate Communication.

The wine industry wants to protect the planet, too, and placate its consumers. Brands are responding by creating paper wine bottles, committing to less wine waste, and more. (more…)

High-End Liquor Sales are Recovering Slowly

Months after the outset of the pandemic, sales of high-end liquor are still nowhere near their 2019 levels. However, analysts are offering hope that they may be on the road to recovery. Prior to the start of 2020, they had been steadily on the rise for some time. But that all changed when stay-at-home orders decimated the bar and restaurant scene overnight. Now it seems that premium alcohol sales may be set to resume their steady ascent. Let’s explore the factors that caused these shifts, and where they might be headed in the future. (more…)

Hold The Rosé: The Rosé Market Begins To Consolidate

Various shades of rose wine. Flat-lay of rose wine in different colors in glasses and spring blossom flowers over marble background, top view. Wine shop, bar, tasting, seasonal wine list conceptWhen you walk into a liquor store, you’ll see 30 different types of rosés, all at the same price point. A typical customer will buy one, maybe two different types, and stay loyal to the one they chose first when they make their next purchase.

In the last five years, rosé wine became the summer drink of choice. Sales skyrocketed and showed no sign of slowing down.

“Rosé sales in the past year were up approximately 25 percent. No other beverage category grew nearly as quickly,” Aldo Sohm, wine director at Le Bernardin and Aldo Sohm Wine Bar, told PureWow in 2018.

In 2019, sales of rosé wines grew in the United States to 18.7 million cases, according to Shanken’s Impact Databank. But it seems brands feel customers have had too much rosé. (more…)

Customers Want A Tasty Cocktail Without the Buzz

Stirred, not slurred—that’s the slogan for Curious Elixirs’ new line of non-alcoholic mocktails.

A cocktail without the buzz may not seem buzz-worthy, but the non-alcoholic beverage market amounts to $280 million, according to Statista. The industry expects growth by 7.1% this year. The non-alcoholic drink market, which does include soft drinks, is expected to be valued at more than $2 billion by 2022, according to Allied Market Research.

Consumers now want non-alcoholic drink options for either mid-week sips or because they’re exploring a sober lifestyle for health reasons. Some of the non-alcoholic drink companies dub this month “Sober October.” The idea is similar to Dry January; people who partake spend the entire month not drinking alcoholic beverages.

“Forecasters expect COVID-19 to accelerate the decline of booze consumption in the U.S. As fewer people visit bars, restaurants, and sporting venues, retail purchases have increased, but overall intake has been dropping,” Bloomberg reports. “The drinks industry is responding with an onslaught of non-alcoholic spirits whose flavors evoke those found in traditional bottles. ” (more…)

How COVID-19 Is Affecting Wine Around the World

Each country’s individual handling of the pandemic is affecting how the wine industry is rebounding. But even the countries which have managed to control the COVID-19 outbreak are still suffering from the global economy and tourism industry flailing.

Around the world, wine-producing powerhouses such as New Zealand, Napa Valley, France, and Australia are all having to deal with the challenges the pandemic has imposed upon the wine industry.

Things are so bad some countries are even transforming their wine into hand sanitizer. Let’s take a look how some wine-oriented countries are handling the pandemic: (more…)

The Effects of the West Coast’s Wildfires on the Wine Industry

Wildfires have been burning across the west coast of the United States for several weeks now. It seems like every time one blaze is quenched, a new one springs up elsewhere. These fires have tragically destroyed thousands of acres of forests and hundreds of homes, and are only now being successfully contained. Several businesses were severely hurt by the disaster as well, including California’s wine industry. In total, 81% of the wine produced in the United States comes from California, making it the fourth largest wine producer globally.

While the full extent of the damages is unknown, the data clearly indicates that fires like this one are becoming more and more frequent. How will these fires affect the wine industry in 2020 and beyond, and what can be done to help?

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The Tenuous Partnership Between Liquor Stores and Delivery Apps, and How Data can Help

As we’ve mentioned in previous blog posts, alcohol delivery services are changing the shape of the liquor industry during the pandemic. Their convenience has led to millions of new customers around the country, which is impressive, considering there are still many states where they aren’t allowed to operate. Most of these services work by partnering with local liquor stores, which show their catalogue of products on the service’s app or web page, so that users can select what they want and purchase it online. Then, drivers hired by the delivery service bring the bottles to the customer and receive a small commission and, hopefully, a tip.

It would seem that this relationship benefits everyone involved: the liquor store, the delivery service, the driver, and the customer. However, some people argue that the relationship actually hurts local liquor stores, who receive significantly less money per sale than they do from in-store purchases. What are the downsides to these partnerships, and how can they be improved? The answer, as you might have guessed, involves data. (more…)

How To Use Podcasts To Increase Wine and Liquor Sales

You may be surprised to learn that some people walking around with headphones on are not listening to the latest Taylor Swift album, but are instead learning about the latest liquor industry news and gaining a few mixology tips.

One hundred forty-four million Americans listen to podcasts, and there’s no shortage of great drink podcasts that provide mixology tips, industry news, and more.

Businesses spent a total of $497 million on podcast advertising in 2018, according to Small Biz Genius. But with the abundance of podcasts seeking sponsorship, liquor companies can benefit from joining that club to gain customers and increase brand awareness. 54% of podcast consumers say they think about buying products advertised during the podcast, making this a new possible revenue channel for brands. (more…)

The Factors Helping and Hurting the Spread of Alcohol Delivery Services

Alcohol delivery apps are perhaps the fastest-growing area of the beverage alcohol industry right now. Even before the pandemic, sales for alcohol delivery services were on the rise. But once the stay-at-home orders were put in place, their numbers went through the roof. Months have passed since then and liquor stores are back open, but the delivery apps are still going strong. Perhaps customers who initially tried out the apps during the early days of the pandemic came to rely on their convenience, or perhaps people recognize that case numbers have not gone down and that non-essential trips out of the house are still a risk. Whatever the reasons, alcohol delivery apps appear to be here to stay.

But there’s one big problem with these services that hasn’t yet been solved: they aren’t available to everyone. Roughly half of the country, by area, is located in a ‘dead zone.’ Delivering within cities is easy enough, since the storage facilities and residences are all fairly close together. But in non-urban areas, having the infrastructure to deliver to every single home just isn’t practical. While the COVID-19 pandemic has been good for business in some ways, it also presents new challenges, especially in delivering to new areas. How long will it take for these services to be available nationwide, and is that goal even realistic? (more…)

10 Ways to Get More Beverage Alcohol Customers During The Pandemic

The waiter works in a restaurant in a medical mask, gloves during coronavirus pandemic. Representing new normal of service and safety. Putting the order, meals and drink, wine. Close up.Customers don’t want to try something new right now. Sales for well-known brands have sky-rocketed, leaving smaller brands, restaurants, and bars behind.

“People are buying more, but cheaper and commercial stuff. They’re not willing to take a risk and try something different right now,” Juan Quintero, a partner in the liquor store Whiskey and Wine in Manhattan, told The New York Times.

The National Restaurant Association’s survey estimates that the restaurant and foodservice industry lost nearly $120 billion in sales during the first three months of the pandemic, according to ABC News. Eateries and bars raked in $38.6 billion in sales in May, on a seasonally-adjusted basis, but that’s down $27 billion from January and February of this year, according to the U.S. Census Bureau. Now wineries, restaurants, and bars are trying to recover. (more…)