Colorful Cocktails Attract Online Attention for Influencers and Brands

The Millennial drinker loves experimenting and trying new things. But there’s often another motivation for them ordering flashy, rainbow-colored cocktails: their Instagram feeds.

For liquor brands, suggesting cocktails that can make a customer’s Instagram feed pop can benefit your sales and referral business. Instagram is a new way to reach, and market, to a larger audience.

After all, when young people post about alcohol they do so in a positive, social context 97% of the time, according to a study conducted by the Journal of Medical Internet Research. In these posts, people are holding drinks 67.2% of the time.

The pretty cocktails help give the evolving consumer  both a good-tasting drink and a great experience. (more…)

Mixing no more: Ready to Drink Cocktails Surge in Sales

Baby boomers may view Ready To Drink (RTD) beverages as the sugary bottom-shelf options that are pale imitations of ‘real’ cocktails.

But thanks to the craft trend, RTD’s are making a resurgence. Believe it or not they taste good, and millennials are happy buying cans to drink on-the-go.

RTD beverages have risen 574%, according to Nielsen. This segment of the market is expected to keep growing to $4.6 billion by 2024, according to Market Research Future. (more…)

Restaurant Menus Get Creative: Here’s How You Can Feature Your Wine or Spirit

Millennials love trying new things, and restaurants are catering to their desires.

If you’re grabbing dinner at Italian eatery Aunt Jake’s in New York City, you’ll see a wheel on your menu. It prompts you to choose a spirit, then choose between sweet or spicy, and finally, a garnish, produce, or syrup. The restaurant asks customers to trust them with the rest. Out comes a fancy, never-before tasted cocktail custom-made for the patron.

Restaurants are pulling out all the stops with their menus to attract new customers by impressing their taste buds with specialty cocktails and expert-curated wine menus. This is providing a big opportunity for wine and spirits producers. Here’s how you can capitalize on this trend. (more…)

How Wine and Spirits Brands Are Using Celebrities to Sell More Product

Consider this list: John Legend, Drew Barrymore, Steph Curry, Jon Bon Jovi, and Sarah Jessica Parker. What do all of these people have in common?

We’re not talking about the Oscars or an A-List Hollywood party. All of these celebrities and stars share something besides being famous: they all make wine.

Actors, singers, and sports stars are putting their big names behind smaller wineries — or creating their own brand — to celebrate their love of wine and spirits. Stars are taking their fame, pairing it with their love for spirits and helping brands increase sales.

Celebrities are making money off the spirits, too. Just take George Clooney’s Casamigos which sold for $1 billion to Diageo in June 2017.

But who is buying these products, and are they any good? (more…)

Asian Spirits Rise in Popularity: Here’s How to Capitalize on this Trend

American drinkers are looking for a unique, refined taste in their spirits, and they’re looking to Asia to find it.

The Asia-Pacific alcoholic spirits market is estimated to grow by 4.42% between 2018 and 2026, according to Inkwood Research.

The top three Chinese spirits brands are now valued at more than $1 billion, and looking to expand globally. More and more U.S. drinkers are turning to Asian spirits, which they see as exclusive and high-end. Here’s how you can take advantage of this trend.

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Move Over Tequila: Agave Spirits are the Latest Trend

George Clooney has a strong allure with many Americans, but the latest fascination they have with him is what he’s drinking.

Celebrities and consumers are taking an interest in agave-based spirits since Diageo’s $1 billion takeover of George Clooney’s top-end tequila brand, Casamigos. Diageo reported that tequila sales rose 37% last year, thanks to the rising popularity of its Don Julio label.

Agave spirits have been growing in popularity, but in 2019 they’re finally getting their time in the spotlight. Let’s examine this trend and how distilleries can capitalize on it.

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Vodka is King: How Brands are Revamping Vodka to Appeal to Millennial Drinkers

When vodka comes to mind, it’s easy to think basic and mainstream — not refined and classy.

But if spirits snobs think “flavorless” vodka doesn’t have a place in the craft cocktail era of 2019, they’re very wrong.

Spirits sales are rising, with millennials driving the uptick. Even with this group’s desire to experiment and try new things, vodka remains the king of the spirits. Let’s examine this drink’s staying power and how spirits suppliers and distributors can capitalize on it.

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