In wine and spirits, staying ahead of the competition requires not only crafting exceptional beverages, but also fine-tuning your retail strategies.
However, collecting retail data can prove to be a hassle for distributors, often distracting them from other responsibilities and taking up valuable manpower. Furthermore, this data then needs to be standardized, analyzed, and its results communicated to suppliers.
This is where modern data capture tools like Dimensional Insight’s Survey Advisor come in. These powerful platforms enable wine and spirits businesses to seamlessly track and leverage retail data for use in their decision-making.
Why you should be collecting retail data
In wine and spirits, having visibility into your products’ presence on store shelves is crucial for understanding how your product physically compares to the competitio. Field data collected from surveys provides a bird’s-eye view of your retail landscape, enabling you to make strategic decisions with confidence. Here’s how enhanced visibility can benefit your business:
Merchandising optimization: Monitor the presentation of your products across various retail locations. With visual evidence captured through your survey tool, you can ensure consistent branding and compliance with display guidelines.
Performance tracking: Analyze how your products are performing across different stores and regions. Identify top-selling items, understand customer preferences, and allocate resources more effectively.
Competitor analysis: Gain insights into how your competitors’ products are displayed and received by consumers. This information empowers you to fine-tune your strategies and stay ahead of the competition.
Consistent branding: Maintain a strong brand identity across diverse retail environments. With surveys, you can ensure that your products are being presented in a way that aligns with your brand’s aesthetics and values.
Here’s an example of what a survey dashboard might look like in Survey Advisor
How survey tools can help
Traditional data collection methods involving manual paperwork and spreadsheets are time-consuming and prone to human errors. This is where survey tools shine, offering a seamless solution for real-time insights without the hassle of manual entry. Field representatives equipped with tools like Survey Advisor can easily input data, capture images, and record observations on-site, all from one application.
This real-time data collection provides an up-to-date snapshot of your retail environment, enabling you to respond quickly to market changes and consumer trends. Manual data entry errors are also minimized, as standardized forms and checklists help ensure that the gathered information is consistent and reliable.
These data collection forms can also be tailored to meet your specific needs, whether you’re tracking inventory levels, reviewing promotions, or evaluating product displays.
Here’s an example of what a survey dashboard might look like in Survey Advisor
Picking the right tool
There are a variety of survey and data-capture tools available on the market, but most of them lack built-in reporting or are difficult to integrate with the rest of the company’s tech ecosystem.
Thankfully, Dimensional Insight’s Survey Advisor not only allows organizations to create, manage, and track surveys, but also possesses the powerful analytic capabilities necessary to understand them. Furthermore, as part of Dimensional Insight’s Library of Applications approach, Survey Advisor integrates seamlessly with the rest of Dimensional Insight’s enterprise technology.
Interested in learning more? Check out Survey Advisor now or schedule a quick 10-minute demo.
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