In the 21st century, ads are getting smarter. The classic approach—trying to get an ad seen by as many people as possible—is no longer the most efficient or effective way to go. There are simply too many messages competing for everyone’s attention.
That’s why so many advertisers have turned their focus towards targeted advertising. By doing some research on potential consumers, businesses can direct their ads solely towards those who are likely to be interested in them. Having access to more customer data by using new methods like image recognition can boost your brand’s marketing and give you a crucial edge over your competition. (more…)
Colleges and universities are using data in ever-growing ways. They analyze data in order to figure out which programs are doing well or whether new programs need to be added. They then examine the data to identify past patterns that might help predict what will happen next. And the data is increasingly being put to work in the field of artificial intelligence.
The use of artificial intelligence in U.S. education is predicted to grow by almost 50% over the next few years. Its uses range from the immediate and practical to the aspirational. Let’s take a look at how schools are using data in the field of AI, both directly with students and for administrative purposes on the back end, as well as the challenges the technology can present.
They say you can’t replace the human touch, but many believe artificial intelligence (AI) is learning just how.
In Deep Medicine: How Artificial Intelligence Can Make Healthcare Human Again, Eric Topol examines AI’s role in healthcare and how we may be welcoming a new group of colleagues sooner than we think. Let’s take a look at “Deep Medicine” in today’s Dimensional Insight book club review. (more…)
Over the last several years, Amazon has been wading out of the e-commerce realm and into other areas, including groceries, web services, and healthcare. Most recently, the company announced that its Alexa artificial-intelligence assistant is HIPAA-compliant.
What does this announcement mean for healthcare consumers? Are we ready for Alexa in healthcare? How will Amazon ensure patient privacy? Let’s examine this issue in this week’s “Hot Topic” blog.
There is little dispute that medical practitioners are among the most highly educated members of our society. However, much of their extensive education is focused on diagnosing illness, often with the aid of high-tech diagnostic tools. While the increase in technology comes with enormous benefits, many are also concerned that the concentration on technical results can cause medical staff to miss important cues and can lead to a lack of empathy in healthcare.
Medical schools certainly encourage their students to develop a good bedside manner, but there is little formality in place. While it is difficult to teach, having empathy can make the difference between being a good practitioner and a mediocre one. Are we ready to give up on empathy in healthcare in the technological era? Or is there still room for it alongside our EHRs and AI-powered applications? (more…)
More than 90% of American hospitals have been computerized over the past decade. The goal has been to simplify physician tasks and free up time for patient care. That said, physicians spend approximately two hours doing computer work for every hour spent face-to-face with a patient.
If this is the case, would it be a stretch to say that the wave of computerization has made life more difficult for physicians rather than easier? And if that is the case, what can be done to maximize the benefits of technology in healthcare without making life harder for staff and potentially sacrificing the quality of patient care? (more…)
We all know the healthcare industry has been slower than other industries when it comes to innovation. Whether it’s because of razor-thin (or negative) margins, government regulations, the complexity of the system, or just a general hesitancy to innovate when lives are on the line, healthcare has lagged behind in implementing new technology.
This topic was front at center at the American College of Healthcare Executives (ACHE) Congress, held in Chicago, March 4-7. The event, attended by senior healthcare leaders, focused on new technologies, how leaders should think about innovation, and how health systems need to focus on the consumer (not the patient). Here’s a look. (more…)
Over my last several blog posts on artificial intelligence, I’ve taken a look at the massive upside for distributors that the technology promises. But with these steps forward in business efficiency comes huge steps back in labor and employment.
The robotics and cognitive automation spoken of by Sergi Mesquida will be the largest contributor to job loss for distributors in the future. This label encompasses the robots used in car manufacturing, telemarketing, and the driverless cars threatening the trucking industry. These concerns are existential for many areas of the country and have been garnering serious attention in the upcoming debate for the 2020 election. Let’s take a look at some of these concerns.
Last week I joined my colleagues in Orlando, Florida at HIMSS19. HIMSS19 is the largest healthcare information and technology event in the world, and comparing this event to anything back home in the Netherlands is almost impossible. The only thing that comes close in size to the Orange County Convention Center is the entire “Jaarbeurs,” a convention center of 100,000 square meters in Utrecht.
What did I think of my first visit to HIMSS? Here’s a look.
We are now back in the office after a busy HIMSS19 in Orlando, Florida. More than 45,000 people attended the healthcare technology industry’s largest conference of the year to learn all about topics such as artificial intelligence, interoperability, patient engagement, and more.
What were some of the highlights and themes from the show? Here’s a quick look.