George Clooney has a strong allure with many Americans, but the latest fascination they have with him is what he’s drinking.
Celebrities and consumers are taking an interest in agave-based spirits since Diageo’s $1 billion takeover of George Clooney’s top-end tequila brand, Casamigos. Diageo reported that tequila sales rose 37% last year, thanks to the rising popularity of its Don Julio label.
Agave spirits have been growing in popularity, but in 2019 they’re finally getting their time in the spotlight. Let’s examine this trend and how distilleries can capitalize on it.
When vodka comes to mind, it’s easy to think basic and mainstream — not refined and classy.
But if spirits snobs think “flavorless” vodka doesn’t have a place in the craft cocktail era of 2019, they’re very wrong.
Spirits sales are rising, with millennials driving the uptick. Even with this group’s desire to experiment and try new things, vodka remains the king of the spirits. Let’s examine this drink’s staying power and how spirits suppliers and distributors can capitalize on it.
First it was rosé, now it’s orange wine?
Maybe you’ve walked by a restaurant and saw diners drinking what looks like a Fanta orange soda from a wine glass. But it’s not soda, it’s orange wine.
It may seem like a new fad, but this “trend” is actually 8,000 years old. Orange wines primarily come from the country of Georgia (not the state – that’s peach), and exports have risen 54% in the last year.
Perhaps most drinkers can’t tell the difference between a glass of prosecco and Champagne, but nevertheless they are buying more bubbly — and it’s not just to celebrate.
In social circles, drinkers may interchange “Champagne,” “sparkling wine,” and “prosecco,” but there are distinct differences in where it’s made, how it’s made, and what grapes are used to make it. Let’s look at some of the trends in Champagne vs. prosecco, and what wine suppliers and distributors need to consider in their sales process. (more…)
Too many hot, red flames have burned through California wine country destroying vines and potential delicious vintages. Temperatures during harvest season in the mountains of Spain are not the same as last year. Wine makers are not trying to get political — but climate change is affecting their crops and the wines you’re drinking.
The Intergovernmental Panel on Climate Change reported that temperatures will increase between 3.6 and 4.5 degrees Fahrenheit by the end of the century, and this is affecting how wine grapes grow. How can those in the wine industry react to this change? Technology can help. Let’s examine. (more…)
Social media influencers encourage their followers to buy clothes, beauty products, and now wine.
Wine labels are moving beyond traditional Facebook and Instagram pages and are now reaching out to influencers. The social-media stars look like they live an envious life, and sipping some sauvignon blanc by the pool adds to that allure.
Three out of four businesses are on social media — causing customers to expect an online presence rather than appreciate it as an added bonus.
Social media is allowing customers to have conversations around wines and helps the brand project the lifestyle you could have by drinking their product. Let’s examine the impact social media is having on the wine industry and how suppliers can use influencers to increase sales.
As hot as summer is, rosé is even hotter as the summer drink of choice.
Rosé saw a 48% growth in the last year to $466 million in sales, according to Nielsen.
Customers are consuming rosé any way they can: rosé by the glass, sparkling rosé, frozen rosé, rosé wine gummy bears and lollipops, and rosé beauty products all captured the fancy of consumers of both genders eager to enjoy the playful side of this classic drink.
While peak rosé was definitely the summer of 2017, the wine is still winning summer. Let’s take a look and examine how wine suppliers can best capitalize on this pink trend.
Discount liquor is falling out of fashion.
Millennials are now reaching up when shopping for at the liquor store and grabbing high-end, super-premium spirits as their drink of choice.
Sales of super-premium spirits and high-end premium spirits has grown in volume between 6 and 7% each year from 2012 to 2017. This significantly out-paced the premium and value segments of the market.
With wildfires, climate change and overcrowding in California, Oregon — and most notably Pinot Noir — is having a moment.
Oregon ranks third as the largest wine producer in the United States, behind California and Washington.
From 2016 to 2017, Oregon added 88 vineyards, totaling 1,144 wineries. The total planted acres of grapes for wine increased by 3,000, or 10.5%, from 30,435 to 33,361.
California, of course, will always remain the dominant wine producer, but with its wildfires putting some wineries out of production for five years or more, Oregon is having its chance to shine.
Every election cycle it seems there’s another state that has legalizing marijuana on the ballot. As more states legalize recreational cannabinoids, legislators and alcohol producers are tussling over cannabis-infused alcohol.
Recreational cannabis is currently legal in 10 states and the District of Columbia, while a further 13 states have decriminalized possession. California ranks as the largest legal market, where the market research firm BDS Analytics reported that $2.51 billion worth of cannabis was sold in 2018.
When legalized marijuana started to gain popularity, some wine and spirits producers feared it would hurt alcohol sales. However, others have found that they can take advantage of new laws and are finding ways that cannabis can complement their wine sales. Let’s take a look.