diederick gerritsenSince 1989, we’ve had one goal: to empower our clients by helping them understand the value of their data so they can make better business decisions. 30 years later, we’re proud to say that we have achieved this goal on multiple occasions.

Tweet: Meet the Dimensional Insight team: Diederick Gerritsen

One of those people who helps us meet this goal day in and day out: Diederick Gerritsen, sales manager in our Leiden, Netherlands office. Today in our employee spotlight, we introduce you to Diederick. He shares his journey at Dimensional Insight and why customers choose to work with us.

As a sales manager for Dimensional Insight, what does a typical day look like for you?

It depends on the day. I usually start with answering mail from prospects, customers, and consultants.  Where other days, I am writing reports, making quotations, or proposals. My experience is not in the software itself, but more in how I can work with the new applications to please the client more. So, for this, I think about new marketing plans or product innovations from a new business view.

You have been working for Dimensional Insight for quite some time. What has been one of your proudest moments since you began working here?

It’s hard to say, but a highlight is the partnership with MIPS, a Belgium company. It works with a laboratory information management system for several hospitals and private organizations. The company was looking for a real business intelligence company like Dimensional Insight and it has been a partner since 2017.

How has the company changed throughout the years?

I started in 2013 as a sales and marketing manager. But before that, I was a client (from 2001-2013). The European arm of the company was managed by Thomas van Praag. It was a small company of about 12 employees and now we’ve grown to 27 employees here in the Netherlands.

This growth has changed the way we work across all disciplines. In years past, we were responsible for everything. From marketing, acquisition, account management, project management and client treatment. Now we’re working more in a team setting with several focused disciplines.

Dimensional Insight employees do the annual “business run” in Leiden

In what ways does our approach differ from that of our competitors?

We’re not a pushy company. We try to find out what we can do for the client and deliver what we promised. As our CEO Fred Powers always says, “We believe that by supporting the customer, the customer will support Dimensional Insight.” In the Netherlands we are keen to bring our “no nonsense, getting things done” approach to a wider group of demanding customers.  We really are very good at quickly translating customer data needs into working applications that are easy to adapt to meet changing needs.

What should a potential customer look for in an analytics solution? Are there any “must-haves”?

The best thing for the customer to have is an interest in the data. They have to be data sensitive and understand what the meaning of their data is before they search for an analytics solution. The “must-haves” depend on the individual needs of the customer. Sometimes an Excel solution is enough for them. But if they’re working with a lot of data, then they need to search for a more flexible solution.

Of the customers that you have helped, which success stories are the most influential?

I believe we managed to grow in the laboratory market in the last four years, serving seven customers who are serving multiple hospitals. We’re continuing to grow in that market. If anyone in that marketplace is thinking about BI or data management, they call us. They know us and I’m very proud of that.

How do you spend your free time? Do you have any hobbies or other interests?

I like running and ice skating. I’m quite happy right now because there’s ice in the Netherlands. Every year, the Dimensional Insight Netherlands team does the “business run” of Leiden. It’s a great race that helps us get fit and makes our team spirit grow.

Besides this, I like going on holidays with my family. We’ve visited the United States twice so far. On our first trip, we traveled in a camper for four weeks and traveled to San Francisco, LA, Las Vegas, the Grand Canyon, and some amazing national parks. America is a beautiful and lovely country.  On our second trip two years ago, we visited Florida and made it to Siesta Key, the Everglades, Miami, Key West, New Smyrna Beach, Cape Kennedy, and Disney World.

Ice skating in the Netherlands

Thanks, Diederick! Want to meet the rest of the team? Read some of our other employee profiles here:

Kayla Chiara

Kayla is a marketing specialist at Dimensional Insight. When she's not in the office, you can find her working on local films or with her newest foster dog from Last Hope K9 Rescue.
Kayla Chiara