Here at Dimensional Insight, our goal is for organizations to make informed decisions that are influenced by a concrete foundation of data. For the past 30 years, we have seen companies thrive by feeling confident in the choices that they make, using numbers that they understand.
Part of our strategy includes partnering with companies that can offer Diver Platform to their customer base. Over the last few years, we have been focusing more in this area. I recently sat down with Corinne Federici, vice president of channel development, to discuss our partner program, the future of BI, and what Corinne is up to outside of the office.
Corinne, what is your role at Dimensional Insight and what responsibilities does that role entail?
I head up Dimensional Insight’s partners team, dedicated to expanding and strengthening our partner ecosystem. That includes everything from prospecting, marketing, and selling to signing, onboarding, educating, enabling, and supporting our partners every step of the way.
Where were you at the beginning of your professional career and how did that lead you to working at Dimensional Insight?
I started my career in broadcast journalism as an evening news producer for the FOX affiliate in Hartford, Connecticut. It was fast paced and always exciting – but I realized in short order that there was something terribly wrong with praying for a plane crash to make for a great lead story. Couple that with graveyard shifts and working holidays, and I knew it wasn’t the life-long career for me.
Tech was hot at the time – it still is, of course – but this was back in the “Dot Com” days. So I joined a boutique firm in Boston that specialized in integrated marketing, public relations, and messaging and positioning for B2B tech companies across a wide variety of industries. During my 15 years at the firm, I discovered Dimensional Insight and reached out to build relationships and learn more about the company as part of my prospecting efforts. I had no idea that years later, I’d become a member of Dimensional Insight’s leadership team.
What excites you about your role here at Dimensional Insight?
When you have a solution that’s as proven, powerful, and versatile as Diver Platform, the opportunities are truly endless. That doesn’t, however, mean that selling it – directly or indirectly – is easy. The markets are noisy. The sales cycles are lengthy. The stakeholders are busy. Breaking through with the right message at the right time to the right people is increasingly difficult. It’s a challenge I’ve consistently faced through each phase in my career, and one that still genuinely interests and excites me.
What can you share about Dimensional Insight’s partner program?
Our partner program brings together some of the most innovative organizations across a variety of industries. These partners are dedicated to offering their customers the best that’s out there when it comes to data management, business intelligence, and analytics.
No two partnerships are the same, as we offer immense flexibility in our packaging, pricing, and overall partner strategy to ensure that we’re aligned and easy to integrate into existing sales, service, and support systems and processes. We’re deeply committed to our partners and our shared, long-standing success.
Are there certain types of companies that make an ideal partner for Dimensional Insight?
Generally speaking, we work with three categories of partners: software vendors & original equipment manufacturers (OEMs), consultants & systems integrators, and resellers & distributors.
Why should potential partners work with Dimensional Insight? What are the benefits to them?
Organizations of all sorts are seeing significant demand for data management, BI, and analytics solutions that have proven to solve a wide variety of problems. As a result, many organizations have realized that having a partner (in our case, one that has been focused on DM, BI, and analytics for 30 years) allows them to do many things, some of which include: uncovering new revenue streams, enhancing customer satisfaction, and being able to differentiate themselves from competitors.
In terms of how we stack up against other solutions on the market, the answer to that question is always far more interesting and credible when it comes from our customers and industry analysts.
It’s 2023, what does the BI industry look like?
Everywhere we turn – in and out of the workplace – we’re inundated with and surrounded by data. The digitization of information across industries from healthcare to transportation, manufacturing, financial services, communications, and more means that every step we take, transaction we make, and call we place is captured somehow, somewhere, by someone. The ability to instantly collect, integrate, analyze, and make immediate and informed decisions based on that data will continue to permeate every facet of our lives.
By 2023, I expect mainstream awareness of this reality, and behavior to shift accordingly. As consumers, our expectations of the businesses we interact with will rise tremendously, especially in the areas of service and satisfaction. Organizations that delay in adopting technologies that enable them to effectively operate and compete in a data-driven world will struggle to survive.
When you’re not in the office, how do you spend your free time?
Running! Running from work to pick up my two young boys and get them to practices, games, parties, and play dates on time. Running around in-and-out of the house to get laundry done, beds made, and groceries purchased. Running 4-6 miles 3-4 times a week, in an attempt to stay in shape and maintain the endurance for a life filled with…well…running.
I dream up answers to questions like these that sound way more exciting, like traveling the world, learning to golf, or even just relaxing on the couch with a good book. Until then, I’ll be running…perhaps to DSW on my lunch break for a new pair of running shoes.
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