Businesses are Learning How to Make Wine and Cannabis Grow Together

Cannabis

Every election cycle it seems there’s another state that has legalizing marijuana on the ballot. As more states legalize recreational cannabinoids, legislators and alcohol producers are tussling over cannabis-infused alcohol.

Recreational cannabis is currently legal in 10 states and the District of Columbia, while a further 13 states have decriminalized possession. California ranks as the largest legal market, where the market research firm BDS Analytics reported that $2.51 billion worth of cannabis was sold in 2018.

When legalized marijuana started to gain popularity, some wine and spirits producers feared it would hurt alcohol sales. However, others have found that they can take advantage of new laws and are finding ways that cannabis can complement their wine sales. Let’s take a look.

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Growing Your Business with Online Alcohol Sales

Online Alcohol Sales

The experience of buying wine and spirits is no longer limited to the liquor store. Consumers can buy almost anything online, but for years the alcohol industry was slow to transition sales online because of strict state laws.

As the laws are relaxing and online is more dominant than ever, the transition to selling online has happened and is growing rapidly. Let’s examine this trend and how alcohol suppliers can take advantage of it.

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How You Can Capitalize on the Craft Distillery Trend

Distillery

Craft distilleries are popping up across the country. The 1,835 distilleries that now exist is a growth of 15.5% from 2017 to 2018, which is substantial and catapulting the industry out of a “niche” category.

Craft distilleries are also selling more units, which each, on average, selling 4,096 cases in 2017. That’s up 0.9% from the previous year, according to Wine Magazine. (more…)

Understanding the Organic Wine Craze

Organic wines

For some wineries, farming organically has always been a way of life, but others are adding organic wine to their portfolio to keep up with consumer demand.

In fact, more than 1 billion bottles of organic wine are set to be consumed around the world in 2019. While it still only accounts for 3.6% of all consumption, that number is expected to continue to grow by 2022.

The organic wine segment has been growing over the past few years, as consumers are focused more on what they eat and drink.

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How Wine Suppliers Can Capitalize on the Drinking at Home Trend

Drinking at Home

A perfect day for any wine lover can range from drinking wine on the front porch, to sharing a homemade dinner with friends while sipping on a Malbec, to grabbing wine in a can and bringing it to the beach.

With the price-per-glass in a restaurant of a single glass of wine ranging from $9 to $16, it’s no surprise that more than 80% of all wine consumption is happening “off premises,” according to LEK Insights. Drinking at home is an increasing trend in wine and spirits and it’s impacting how suppliers should think about doing business. Let’s take a look. (more…)

How Technology Is Changing the Wine Experience

Technology Wine Experience

Technology continues to rapidly change almost every industry, with no exception to wine and spirits.

From high-flying drones above the vineyards to smart phones scanning wine labels, technology is improving your latest glass of red. Let’s examine how wineries are using technology to produce better products and provide a better customer experience. (more…)

Drinking to Your Health: How Consumers Are Reaching for “Healthy” Wines

Healthy Wines

Enjoying a nice glass of wine is a great treat, but many drinkers these days are worried that their favorite chardonnay might be setting them back at the gym.

You’ve heard for years that a glass of red wine can be good for the heart, but the sugar and carbs could contribute to different health issues.

Wine companies are capitalizing on consumer’s desires to stay fit, but still drink, by offering low-sugar and low-carb wines as a part of their portfolios.

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Consumers Are Drinking With Their Eyes: Wine Labels Dominate Buying Motivation

Wine Labels Buying MotivationWine labels are becoming a dominating factor for consumers when deciding which wine to buy in stores.

Wine drinkers want more clarity with their labels: 36% say they are confused by wine labels and 81% want the labels to be clear and easy to understand, according to Wine Vine Analytics.

Brands and vineyards are now using labels to draw in new customers and tell them what their brand is really about. So if you are a brand, what are consumers looking for in a wine label? How can you ensure your brand is standing out among the rest? Let’s take a look.

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How Wineries Can Take Advantage of Enotourism

Wooden wine tour sign with arrow with green shrubs on background

There’s nothing like a great vacation — especially when there’s wine involved. Wine lovers are willing to travel for great wine and a great experience.

Enotourism, which is travel aimed at wine regions, has been booming for nearly a decade now and is continuing to rise. Let’s take a look at the growth of this trend, and how wineries can react and make the most of consumers who are building vacations around wine experiences.

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