There are all kinds of data points that organizations in the beverage alcohol industry need to pay attention to. From operating costs to sales to supplies, there are any number of business metrics that companies need to track when it comes to creating the product and determining how much of the product needs to be created.
But then there’s getting the product to the customers. Transportation and delivery optimization figures could be the data that allows your business to be able to broaden its horizons. Here’s what that kind of data can include, and how Dimensional Insight can help your organization be sure it has the best information at its fingertips.
State of the industry
The beverage alcohol industry is evolving in a way that has a direct impact on transportation. Transportation to retail stores is becoming more complex, and the growing number of SKUs means the types of products that are being delivered are growing as well. When it comes to transporting the product, distributors need to find an efficient way to deliver to a growing number of locations while maintaining product integrity and meeting strict delivery windows.
Rising transportation costs, driver shortages, and urban congestion can further complicate logistics. In order to plan for and overcome all of the potential challenges associated with transportation and delivery optimization, distributors need to look at the data.
Data’s role
The key focus when looking at the data is to find efficiencies when it comes to delivery. Not unlike parcel shipping, organizations can track drivers, fuel, or directions to make sure all elements are operating at peak efficiency and there is no wasted effort. Analytics can help evaluate everything from the weight of the beverages to the way they are stacked on pallets.
As with most other aspects of beverage alcohol, there are rules and regulations that need to be met when it comes to transportation as well, depending on where the deliveries are happening. Reports that can help an organization make decisions might also need to be submitted to local authorities to make sure all compliance requirements are being met.
How Dimensional Insight can help
Dimensional Insight’s Distributor Advisor application allows everyone who needs the data to access it on any device, in any location. With Distributor Advisor:
- Trucking and delivery analytics provide insights into route optimization, capacity utilization, on-time delivery rates, and driver productivity to streamline transportation and enhance customer service.
- Cross-docking and flow-through metrics help track the efficiency and accuracy of these processes, optimizing transportation and delivery.
- Real-time alerts and exception management flag potential issues, such as late deliveries, enabling proactive problem-solving.
One other factor to consider is that the rise of direct-to-consumer shipping has put even more pressure on transportation. Customers have high expectations for when they will receive their orders, and if one location is not able to meet their needs, they will go elsewhere. With all of the available locations to buy alcohol, customers do not need to wait on one store to stock their product. They have more options than ever, both in terms of where to find a product and how to have that product brought to their door.
That means if a liquor store doesn’t have the beverages on its shelf in order to send out to the customer immediately, it will find a more reliable distributor. Because of that wider variety of options, no one can afford to miss sales opportunities. The way to prevent that from happening is through data. Dimensional Insight has the right technology and a wealth of industry experience to help you get the results you need.
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