George Clooney has a strong allure with many Americans, but the latest fascination they have with him is what he’s drinking. Celebrities and...
Dimensional Insight Blog
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Vodka is King: How Brands are Revamping Vodka to Appeal to Millennial Drinkers
When vodka comes to mind, it’s easy to think basic and mainstream -- not refined and classy. But if spirits snobs think “flavorless” vodka doesn’t...
There’s a New Wine Trend, and It’s Orange: Here’s How to Take Advantage of It
First it was rosé, now it's orange wine? Maybe you’ve walked by a restaurant and saw diners drinking what looks like a Fanta orange soda from a...
Champagne or Prosecco? Here’s What Wine Suppliers and Distributors Need to Consider
Perhaps most drinkers can’t tell the difference between a glass of prosecco and Champagne, but nevertheless they are buying more bubbly -- and it’s...
How the Wine Industry Can Use Technology to Respond to Climate Change
Too many hot, red flames have burned through California wine country destroying vines and potential delicious vintages. Temperatures during harvest...
Under the Influence: Vineyards are Turning to Social Media Stars to Increase Sales
Social media influencers encourage their followers to buy clothes, beauty products, and now wine. Wine labels are moving beyond traditional Facebook...
It’s Rosé All the Way: Here’s How to Profit from This Trend
As hot as summer is, rosé is even hotter as the summer drink of choice. Rosé saw a 48% growth in the last year to $466 million in sales, according...
The Hot Trend for a New Generation of Drinkers: Super-Premium Spirits
Discount liquor is falling out of fashion. Millennials are now reaching up when shopping for at the liquor store and grabbing high-end,...
How Wineries Can Take Advantage of What’s Hot on the Oregon (Wine) Trail
With wildfires, climate change and overcrowding in California, Oregon—and most notably Pinot Noir—is having a moment. Oregon ranks third as the...
Businesses are Learning How to Make Wine and Cannabis Grow Together
Every election cycle it seems there’s another state that has legalizing marijuana on the ballot. As more states legalize recreational cannabinoids,...
Growing Your Business with Online Alcohol Sales
The experience of buying wine and spirits is no longer limited to the liquor store. Consumers can buy almost anything online, but for years the...
How You Can Capitalize on the Craft Distillery Trend
Craft distilleries are popping up across the country. The 1,835 distilleries that now exist is a growth of 15.5% from 2017 to 2018, which is...
How Family-Owned Wineries Are Standing Out
Family wineries are on the rise and are being noticed more by consumers. With the rise of the DTC channel and enotourism, the family-owned winery...
Understanding the Organic Wine Craze
For some wineries, farming organically has always been a way of life, but others are adding organic wine to their portfolio to keep up with consumer...
How Wine Suppliers Can Capitalize on the Drinking at Home Trend
A perfect day for any wine lover can range from drinking wine on the front porch, to sharing a homemade dinner with friends while sipping on a...
How Technology Is Changing the Wine Experience
Technology continues to rapidly change almost every industry, with no exception to wine and spirits. From high-flying drones above the vineyards to...
Drinking to Your Health: How Consumers Are Reaching for “Healthy” Wines
Enjoying a nice glass of wine is a great treat, but many drinkers these days are worried that their favorite chardonnay might be setting them back...
How Wineries Can Take Advantage of Enotourism
There’s nothing like a great vacation — especially when there’s wine involved. Wine lovers are willing to travel for great wine and a great...
Direct-to-Consumer Sales Rise Among Wine Lovers
Wineries are cutting out the middleman and selling directly to consumers—and Americans are loving it. With wine shipping laws evolving, more...
Paying For Premium Wines And A Quality Experience
This year, consumers want to enjoy a nice glass of wine — and they’re willing to pay up for it. The “Fine and Premium” wine category, defined as...