When you think of a winery, you might envision acres of rolling green hills filled with rows upon rows of grape vines. But as more millennials...
Dimensional Insight Blog
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Customers are Looking for a Good Story with their Wine
Consumers no longer just want their wine to taste good, they want it to tell a story. Sales of generic wine, priced at less than $9 a bottle, have...
Are Vending Machines the Bartenders of the Future?
Your vacation has started and you’re ready for a glass of bubbly to celebrate. The days of waiting for a bartender to serve you a drink are over....
Brands Try New Strategies to Beat the Winter Sale Chill
With the holidays behind consumers and colder temperatures holding steady, alcohol sales typically decrease during the first part of the year. The...
Before Collecting Grapes, Winemakers Are Collecting Data
If you go to Napa Valley's Vineyard 29 and walk around the crops, the grapes almost look like they're in bandages. But the bandage is actually a...
Brands, Liquor Stores See Sales Surge With Alcohol Delivery Apps
The days of the milkman may be long gone…but the alcohol delivery days are just getting started. Customers don’t even need to talk to someone to...
Data from Above: How Drones are Helping Vineyards Save Money and Make Better Wine
The buzzing you hear in a vineyard is not coming from bees or any other insect, it’s the sound of a drone in the sky. In a world where climate...
The Thirst For Premium Gin Is High, And So Are Sales
A staggering 402 new gin brands have entered the spirits market since May 2016, 367 of which are premium brands. Gin sales produced about $2.89...
How Your Company Can Capitalize on the Carbonated Drink Bubble
If you’re at a bar and look around at the patrons, you might be surprised to find most of them holding an orange drink in their hand. At...
How Low-Alcohol Could Result In Higher Sales For The Beverage Industry
As the New Year begins, many consumers will be drinking less. Terms such as “Dry January,” meaning a month of no alcohol, have gained popularity for...
10 Wine and Spirits Trends for 2020
The new “roaring ’20s” are nearly upon us, and this time they will look very different than they did last century, especially for the wine and...
Cocktails Get a New Ingredient: Wine
When ordering a cocktail at a bar, customers are used to the main ingredient being a liquor such as gin, vodka, or tequila. But more and more often,...
Colorful Cocktails Attract Online Attention for Influencers and Brands
The Millennial drinker loves experimenting and trying new things. But there's often another motivation for them ordering flashy, rainbow-colored...
Mixing no more: Ready to Drink Cocktails Surge in Sales
Baby boomers may view Ready To Drink (RTD) beverages as the sugary bottom-shelf options that are pale imitations of ‘real’ cocktails. But thanks to...
A Thirst for Knowledge: Customers Want to Know More About Their Wines
The days of customers ordering “the house white” or “the house red” are dwindling. Wine drinkers now want to know why they hate Chardonnay but love...
How to Capitalize on the Trend Towards Greek Wines
Tourism in the Greek isles has been on the rise, as has drinking Greek wine. Between 2009 to 2016, Greek wines sales have increased by 81% in the...
Hybrid drinks are shaking up the alcohol industry, and sales are booming
Ordering a glass of Rose is not so simple anymore. Now there's rose cider, CBD-infused cocktails, spiked seltzers, and more. Drinks have gone...
Restaurant Menus Get Creative: Here’s How You Can Feature Your Wine or Spirit
Millennials love trying new things, and restaurants are catering to their desires. If you're grabbing dinner at Italian eatery Aunt Jake’s in New...
How Wine and Spirits Brands Are Using Celebrities to Sell More Product
Consider this list: John Legend, Drew Barrymore, Steph Curry, Jon Bon Jovi, and Sarah Jessica Parker. What do all of these people have in common?...
Asian Spirits Rise in Popularity: Here’s How to Capitalize on this Trend
American drinkers are looking for a unique, refined taste in their spirits, and they’re looking to Asia to find it. The Asia-Pacific alcoholic...