Understanding the Causes of the Spiked Seltzer Trend

Of all the trends and shakeups in the alcohol industry over the past few years, none have been as dramatic or as exciting as the rise of hard seltzers. A few years ago they were almost unheard of, but then, seemingly overnight, they became cultural mainstays and a dominant force in the alcoholic beverage market. In 2019, sales for spiked seltzer shattered expectations by passing the billion-dollar threshold. And their popularity is not slowing down.

There does not appear to be a single, unified reason for this meteoric trend. Rather, everyone seems to have their own reason for being a seltzer fan, whether it’s the taste, the lightness, or the lack of calories. Understanding the causes behind the popularity of seltzer can help us understand whether seltzer is here to stay. (more…)

The Virtually Unlimited Possibilities of VR in Healthcare

When people think of applications for virtual reality, video games are usually the first thing that come to mind. While VR gaming may be the most publicized and well-known avenue for this emerging technology, its amazing potential for improving healthcare should not be overlooked. The ability to transport users into immersive virtual worlds can be extremely beneficial for both doctors and the patients they serve.

The endless possibilities of VR are already beginning to attract attention. Currently, the market for virtual and augmented reality tech is valued at over $900 million, a number which is expected to triple in the next three years. (more…)

Physician Burnout: Using Data to Find Possible Causes and Solutions

When we think of the most prestigious careers in America, ‘doctor’ is usually one that ranks near the top of the list. It is surprising, then, that physicians across the country are facing unprecedented levels of burnout, depression, and even suicide. Taking care of at-risk patients is naturally stressful work, but if doctors are too stressed, they are not able to provide the best possible care. That means worse patient outcomes, which can create a feedback loop putting even more pressure on the physicians.

A 2019 survey of over 15,000 physicians by Medscape found that an alarming 44% reported they were feeling symptoms of being burned out. Younger generations of physicians, women, and those who work the most hours seem to be the most affected. What factors are making careers in the medical field so stressful, and what can we do to alleviate that stress? It turns out data can help us figure out these factors and move towards possible solutions. (more…)

Image Recognition: the New Frontier of Targeted Ads

In the 21st century, ads are getting smarter. The classic approach—trying to get an ad seen by as many people as possible—is no longer the most efficient or effective way to go. There are simply too many messages competing for everyone’s attention.

That’s why so many advertisers have turned their focus towards targeted advertising. By doing some research on potential consumers, businesses can direct their ads solely towards those who are likely to be interested in them. Having access to more customer data by using new methods like image recognition can boost your brand’s marketing and give you a crucial edge over your competition. (more…)