How to Rule Seasonality with Analytics

Seasonality analytics encompasses the occurrences of factors that are unique to a specific time, condition, or planning for an event that could occur like a natural disaster. In this article we asked three-Dimensional Insight experts from our beverage alcohol, healthcare and partner sectors to discuss the use of analytics to the plan and report on the effects of seasonality within their markets. (more…)

The Effects of the West Coast’s Wildfires on the Wine Industry

Wildfires have been burning across the west coast of the United States for several weeks now. It seems like every time one blaze is quenched, a new one springs up elsewhere. These fires have tragically destroyed thousands of acres of forests and hundreds of homes, and are only now being successfully contained. Several businesses were severely hurt by the disaster as well, including California’s wine industry. In total, 81% of the wine produced in the United States comes from California, making it the fourth largest wine producer globally.

While the full extent of the damages is unknown, the data clearly indicates that fires like this one are becoming more and more frequent. How will these fires affect the wine industry in 2020 and beyond, and what can be done to help?

(more…)

The Tenuous Partnership Between Liquor Stores and Delivery Apps, and How Data can Help

As we’ve mentioned in previous blog posts, alcohol delivery services are changing the shape of the liquor industry during the pandemic. Their convenience has led to millions of new customers around the country, which is impressive, considering there are still many states where they aren’t allowed to operate. Most of these services work by partnering with local liquor stores, which show their catalogue of products on the service’s app or web page, so that users can select what they want and purchase it online. Then, drivers hired by the delivery service bring the bottles to the customer and receive a small commission and, hopefully, a tip.

It would seem that this relationship benefits everyone involved: the liquor store, the delivery service, the driver, and the customer. However, some people argue that the relationship actually hurts local liquor stores, who receive significantly less money per sale than they do from in-store purchases. What are the downsides to these partnerships, and how can they be improved? The answer, as you might have guessed, involves data. (more…)

The Factors Helping and Hurting the Spread of Alcohol Delivery Services

Alcohol delivery apps are perhaps the fastest-growing area of the beverage alcohol industry right now. Even before the pandemic, sales for alcohol delivery services were on the rise. But once the stay-at-home orders were put in place, their numbers went through the roof. Months have passed since then and liquor stores are back open, but the delivery apps are still going strong. Perhaps customers who initially tried out the apps during the early days of the pandemic came to rely on their convenience, or perhaps people recognize that case numbers have not gone down and that non-essential trips out of the house are still a risk. Whatever the reasons, alcohol delivery apps appear to be here to stay.

But there’s one big problem with these services that hasn’t yet been solved: they aren’t available to everyone. Roughly half of the country, by area, is located in a ‘dead zone.’ Delivering within cities is easy enough, since the storage facilities and residences are all fairly close together. But in non-urban areas, having the infrastructure to deliver to every single home just isn’t practical. While the COVID-19 pandemic has been good for business in some ways, it also presents new challenges, especially in delivering to new areas. How long will it take for these services to be available nationwide, and is that goal even realistic? (more…)

Stuck in Quarantine, Some Are Making Their Liquor At Home

We already know that Americans are drinking more during quarantine. This is understandable, since it often seems like there’s not much else to be doing while trapped at home. Some have attempted to keep themselves busy by picking up a new hobby instead. Activities like breadmaking are becoming more popular than they have in decades. And now, many have begun combining drinking with hobbies by crafting their own beer, wine, and spirits at home.

Several online retailers are now selling home brewing or infusing kits, which can be used to produce small batches of beer, whiskey, gin, and several other types of spirits. Making liquor at home can be a nice way to avoid unnecessary trips to the liquor store during the pandemic, but more importantly, gives people an entertaining activity that lets them learn more about their favorite spirits. The popularity of these kits has grown during the pandemic, and will likely continue to do so. (more…)

The Data Behind Masks and COVID-19

Since nearly the beginning of the COVID-19 pandemic, the CDC has identified three primary tactics that ordinary people can employ in their day-to-day lives to help stop the spread of the deadly disease. These are social distancing, hand washing, and wearing a mask in public. While many Americans seem to be struggling to adopt these lifestyle changes, the recommendation of wearing a mask has been the most controversial. Part of this may be due to the WHO and CDC initially doubting the effectiveness of face masks during the early days of the virus. As more data about the new disease emerged, they quickly reversed this position.

Opponents of the mask mandates argue that being compelled to wear a mask in public infringes on their freedoms, while ignoring the fact that their refusal infringes on others’ right to life. Many falsely believe that they aren’t contagious because they don’t have symptoms, or that the masks aren’t effective. However, all reliable data indicates that this is not the case. (more…)

How Wine and Spirits Distributors Can Use Analytics to Assess How the Pandemic Affected Sales

In times of economic turmoil, the wine and spirits industry has typically been one of the most resilient sectors. Even now, with the COVID-19 pandemic ravaging the U.S. economy, sales of alcoholic beverages remain strong. However, that is not to say that the pandemic hasn’t had some profound and unexpected effects on sales.

Although it’s already been said ad-nauseum, these truly are unprecedented times. As such, sticking to current methods, or basing decisions on what worked in the past, is a recipe for failure. The best way to quickly determine what is going on, and how to respond, is to follow the data.

(more…)

Outdoor Drinking Venues May Replace Bars During the Pandemic

Side view of beautiful young couple sitting at the table and clinking glasses of champagne. Charming lady enjoying romantic date with boyfriend at rooftop restaurant with night cityscape on backgroundWhile the COVID-19 pandemic has not slowed down purchases of wine and spirits from liquor stores and online vendors, it did eliminate one crucial avenue of beverage sales: restaurants and other social venues. Premium wines have taken an especially big hit, since people tend to order more expensive wine when they go out, but drink the cheaper stuff at home. This shift has had a dramatic impact on the wine industry in the months since the pandemic began.

Even before the stay-at-home orders went into effect, on-premise drinking was experiencing an overall decline. But that may soon start to change yet again. Restaurants in 44 states have reopened, or are set to reopen in some capacity in the near future. While many are still rightfully cautious about the spread of disease, the months of isolation have left others eagerly awaiting the chance to go out to eat and drink, especially taking into account the pleasant summer weather.

Will people risk coming out in numbers this summer for social drinking? And how will outdoor drinking this summer affect the wine and spirits industry? Let’s examine.

(more…)

Workplace Technology is Being Deployed to Fight COVID-19

With stay-at-home orders being eased, millions of Americans are returning to work for the first time in months. But the workplaces they return to won’t be the same as the ones they left. Social distancing is here to stay, and it’s going to have a profound effect on the dynamics of the average workplace.

Workers can expect new rules and procedures to be in place when they come back. Masks will be required, communal dining areas will be gone, and work spaces will be spread farther apart. These measures are unfortunate, but they will be extremely important for maintaining health and safety for the foreseeable future. But how do you make sure an entire office or workplace full of people follows these rules at all times?

That is where social distancing technology comes in. Several large companies are exploring options for technology that could be integrated into the workplace which would monitor employees to ensure that they maintain the proper distances. But what that technology will look like, and how it will affect workers’ privacy, is still uncertain. (more…)

Distilleries are Producing Sanitizer to Help Fight COVID-19

Distilleries across the country have stepped up their production in the face of the COVID-19 pandemic. But the increase is not just due to a rising demand for alcoholic beverages. These distilleries have begun producing sanitizer products to help prevent the virus from spreading.

While this might sound strange at first, it actually makes a lot of sense. Ethanol, the type of alcohol used in beverages, is also the primary ingredient in most sanitizers. The stills that are used to distill the liquor are also capable of brewing up large quantities of sanitizer at once.

Many companies are facing difficulty due to complications in the process or regulations on sanitizer products. But even in the face of economic uncertainty, they are willing to take on these expenses and challenges for the good of the public health. (more…)