Distilleries are Producing Sanitizer to Help Fight COVID-19

Distilleries across the country have stepped up their production in the face of the COVID-19 pandemic. But the increase is not just due to a rising demand for alcoholic beverages. These distilleries have begun producing sanitizer products to help prevent the virus from spreading.

While this might sound strange at first, it actually makes a lot of sense. Ethanol, the type of alcohol used in beverages, is also the primary ingredient in most sanitizers. The stills that are used to distill the liquor are also capable of brewing up large quantities of sanitizer at once.

Many companies are facing difficulty due to complications in the process or regulations on sanitizer products. But even in the face of economic uncertainty, they are willing to take on these expenses and challenges for the good of the public health. (more…)

5 Tips for More Successful Video Calls

Now more than ever, video meetings are an essential part of doing business in almost any field. Online conferencing was already on the rise with expanding international trade and increasing technology, but with millions of workers around the world staying at home due to the Covid pandemic, it is hard to imagine any company running smoothly without it. However, participating in a video conference call is not always as easy as simply meeting in person. Even the most experienced executives are prone to making some common mistakes while conferencing which may come across as distracting or unprofessional. Luckily, Dimensional Insight’s Alison Nicoli made this helpful video offering tips for better teleconferencing etiquette. Let’s examine some of her advice in detail.

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How to Take Advantage of the Shift from On-Premise to Off-Premise Drinking

A major shift that has been taking place within the alcoholic beverage industry is the rising tendency for consumers to enjoy their drinks at home, rather than at a bar or restaurant. Of course, the current pandemic has eliminated on-premise drinking entirely, for the time being. But even before Covid, drinks consumed ‘on-premise’ have been in a steady decline for several years, while the number of people drinking at home is on the rise.

While every company responds to trends like these differently, the ones who are best able to utilize data to quickly recognize and react to them find the most success.

Dimensional Insight’s case study of Campari America provides a glimpse into this and other changes in the industry, and how one company used data to respond to them. Here’s what we can learn by studying their example. (more…)

Addressing 4 Core Business Intelligence Challenges in the Search for Actionable Insights

Every business organization, regardless of its size, commercial sector, or number of employees, can benefit from properly organized and coordinated data. It’s no secret that access to reliable data can be leveraged to improve efficiency, simplify the decision-making process, and identify obstacles that are getting in the way of success.

However, not every company has a single, unified data tool that can organize and analyze data. According to the tenth anniversary edition of Dresner Advisory Services’ Wisdom of Crowds® Business Intelligence Market Study, more than half of the businesses surveyed expressed their intention to raise their business intelligence budgets in 2020.

Adopting a holistic data management tool can dramatically improve a company’s performance, but only if it is implemented in the right way. In her recent white paper for Dimensional Insight, Jennifer Bresnick explores four of the major challenges that companies usually face when it comes to business intelligence, and how best to overcome them. (more…)

Understanding the Causes of the Spiked Seltzer Trend

Of all the trends and shakeups in the alcohol industry over the past few years, none have been as dramatic or as exciting as the rise of hard seltzers. A few years ago they were almost unheard of, but then, seemingly overnight, they became cultural mainstays and a dominant force in the alcoholic beverage market. In 2019, sales for spiked seltzer shattered expectations by passing the billion-dollar threshold. And their popularity is not slowing down.

There does not appear to be a single, unified reason for this meteoric trend. Rather, everyone seems to have their own reason for being a seltzer fan, whether it’s the taste, the lightness, or the lack of calories. Understanding the causes behind the popularity of seltzer can help us understand whether seltzer is here to stay. (more…)

The Virtually Unlimited Possibilities of VR in Healthcare

When people think of applications for virtual reality, video games are usually the first thing that come to mind. While VR gaming may be the most publicized and well-known avenue for this emerging technology, its amazing potential for improving healthcare should not be overlooked. The ability to transport users into immersive virtual worlds can be extremely beneficial for both doctors and the patients they serve.

The endless possibilities of VR are already beginning to attract attention. Currently, the market for virtual and augmented reality tech is valued at over $900 million, a number which is expected to triple in the next three years. (more…)

Physician Burnout: Using Data to Find Possible Causes and Solutions

When we think of the most prestigious careers in America, ‘doctor’ is usually one that ranks near the top of the list. It is surprising, then, that physicians across the country are facing unprecedented levels of burnout, depression, and even suicide. Taking care of at-risk patients is naturally stressful work, but if doctors are too stressed, they are not able to provide the best possible care. That means worse patient outcomes, which can create a feedback loop putting even more pressure on the physicians.

A 2019 survey of over 15,000 physicians by Medscape found that an alarming 44% reported they were feeling symptoms of being burned out. Younger generations of physicians, women, and those who work the most hours seem to be the most affected. What factors are making careers in the medical field so stressful, and what can we do to alleviate that stress? It turns out data can help us figure out these factors and move towards possible solutions. (more…)

Image Recognition: the New Frontier of Targeted Ads

In the 21st century, ads are getting smarter. The classic approach—trying to get an ad seen by as many people as possible—is no longer the most efficient or effective way to go. There are simply too many messages competing for everyone’s attention.

That’s why so many advertisers have turned their focus towards targeted advertising. By doing some research on potential consumers, businesses can direct their ads solely towards those who are likely to be interested in them. Having access to more customer data by using new methods like image recognition can boost your brand’s marketing and give you a crucial edge over your competition. (more…)