For companies in the beverage alcohol industry, sustainability is always front of mind. It’s certainly part of a company’s desire to help the environment, but it’s also good for business – many customers look at a company’s practices when deciding what to buy. There is a big difference, though, in companies that say they want to work towards sustainability and companies that are actually doing the work.
Crimson Wine Group is one of the organizations that is backing up its words with actions. Crimson has a specific plan in place that everyone in the company has a role in helping to execute in order to achieve carbon neutrality. Here’s what the company is doing and how it uses Dimensional Insight technology to help it achieve its sustainability goals.
About Crimson Wine Group
Founded in 1991, Crimson Wine Group stewards 1,000 acres of vineyards, estates, forests, and wildlife habitats along the west coast of the United States. The company has assembled a portfolio of highly differentiated luxury wine brands and remains the fine wine supplier of choice for its partners.
Crimson prioritizes the wellbeing of its communities, and since its founding, it has held sustainability as one of its core values. Crimson is committed to being carbon neutral by 2050, and as part of those efforts it partners with companies that align with its goals and values.
Crimson’s goals
Crimson is one of 36 wineries around the world with the goal of reaching net zero carbon emissions by 2050. It achieved Silver Member status with International Wineries for Climate Action due to its on-going data collection and third-party verification to complete an emissions inventory across all of its operations.
As it works to achieve its sustainability goals, Crimson is working continuously to reduce glass weight across its portfolio. Glass contributes to much of the carbon emissions in the wine industry supply chain. Crimson tracks the emissions that are not produced by the organization but are instead results of actions the company takes. This includes driving grapes or cases of wine, bottle production, and other everyday business practices.
Working with Dimensional Insight
Crimson prides itself on working with advanced technology and processes, and it uses Dimensional Insight to help with the reporting of these emissions that result from the driving, storing, and disposing of wine. Each year Crimson gathers carbon emissions data and reports on multiple areas of measurement for an audit.
Using Dimensional Insight, Crimson creates customized reports that can capture information like white wine sales, which can give them the measurable areas of carbon usage for consumer refrigeration. They use Dimensional Insight to look at total bottles shipped domestically, which allows them to calculate the recycle versus landfill carbon emissions, which can then be used to figure out the total weight recycled. They also do this for exported products because of different reporting requirements.
Dimensional Insight helps Crimson cut hours of work down to minutes, and it produces reports that can then be used to communicate the sustainability work to Crimson’s stockholders and board of directors. “Partnering with Dimensional Insight as our data resource is essential to reaching our goal of net zero carbon emissions by 2050,” says Teresa Woods, Director of Sales Operations for Crimson Wine Group.
Crimson Wine Group is always looking at other ways it can use Dimensional Insight in its sustainability efforts. Among the many areas where carbon emissions make their way into wine and spirits is through wine transportation. Crimson is looking at how they can use Dimensional Insight tools to help capture data such as weight and miles traveled in order to lower those emissions.
To read more about Crimson’s work, and to see what Dimensional Insight can do for your organization, read the full case study on our website.
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