Culture of trust inside a workplace. Large successfull business team showing unity with their hands togetherWhat is culture? To me, culture is the glue that holds a company together. It’s very important to have a strong company culture in order to succeed and grow. Here at Dimensional Insight, our co-founders Fred Powers and Stan Zanarotti believe if they take care of the customer and employees, then the employees and customers will take care of Dimensional Insight. It’s a strategy that has worked for nearly 30 years.

Tweet: 3 ways to cultivate a culture of trust inside the workplace

In my previous blog post, I discussed the importance of building positive culture outside the office, but how does one build and develop good culture inside the workplace? It starts with trust – trust in your organization, colleagues, and skill sets. In order to succeed, organizations need to build and develop a trust-based culture. Here are 3 ways to cultivate a culture of trust inside the workplace.

Communicate and collaborate

I can’t emphasize enough the importance of communication and collaboration. If organizations want to succeed, colleagues and departments need to be able to communicate with each other and collaborate efficiently. Therefore, in order to build trust within the workplace, it’s important to create an open space so everyone’s voice can be heard. According to a Inc.com article on building a culture of trust, it’s important for employees to know what the company is doing, where it is going, and how they are impacted. Furthermore, collaboration is also important within workplaces because there is a direct link between communication and collaboration. Increased communication will lead to increased workplace collaboration and teamwork, leading to greater output and success within organizations. Therefore, communication and collaboration are invaluable within companies.

For example, the marketing team and I meet weekly to discuss projects and share concerns. During these meetings, I give everyone on my team a chance to contribute and express themselves. This gives me the opportunity to listen and offer support when needed. For me, these weekly face-to-face meetings result in greater trust within my team.

Build relationships

As people, we value relationships because they help us feel connected. Just as relationships outside of the workplace are valuable, it’s important to build and develop relationships inside the workplace too. According to a Forbes article, if employees develop close relationships and friendships at work, their productivity and performance improve.

Therefore, I make a conscious effort to build and develop relationships with my marketing team. For example, we regularly participate in team-building activities during our weekly staff meetings. Whether we decide to participate in a paper airplane competition or play “Two Truths and a Lie,” that time allows us to take our minds off projects and have some fun together. I also make an effort to regularly check in with my colleagues to get to know them, whether it’s hearing about Kathy’s daughters, Irina’s drawing class, Rose’s cabin in Vermont, Natalie’s summer adventures in Boston, or Ally’s new adopted puppy. This time allows me to appreciate my staff not only as my colleagues, but also as my friends.

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Priscilla Ballaro

Priscilla Ballaro

Priscilla leads the marketing department for Dimensional Insight worldwide. Prior to joining Dimensional Insight, she worked with with Fortune 500 to VC-backed start-ups.
Priscilla Ballaro