Salinas Valley Memorial Healthcare SystemOver the five years I’ve worked at Dimensional Insight, I’ve met several of our customers either in person at one of our user events or over the phone as I’ve talked to them about customer success stories. It’s only recently that I’ve started to go out on the road to meet our customers where they work – and this has provided me with a whole new perspective as I write our user stories.

Tweet: Customer spotlight: Salinas Valley Memorial Healthcare System

I visited Salinas Valley Memorial Healthcare System (SVMHS) on a sunny California day in January (the perfect respite from what was then brutally cold Boston!) to talk to Audrey Parks, CIO, and Tim France, programmer. What followed was a great conversation about the challenges the health system faces, where healthcare is going, and how Diver can help the organization get there. Here are some highlights.

Challenges – from the unique to the not-so-unique

When I was first preparing for my discussion with Audrey and Tim, I expected to talk to them about how SVMHS is remaining independent amid an uptick in hospital mergers across the country. I figured that especially in California, there would be pressure to merge with a bigger hospital system.

It turns out that’s not really the case for SVMHS right now. Because of its location – close-ish to the Bay Area, but not too close (about 100 miles south), and away from the hustle and bustle of Silicon Valley – the larger health systems haven’t made too much of an overture to merge with hospitals in the area.

What is challenging to SVMHS given its location is its patient population. Salinas is home to a very large agriculture industry. In fact, many refer to Salinas as the “Salad Bowl of the World” and 70% of the nation’s lettuce is grown there. What this means is that the area has a diverse immigrant population, and as Audrey explained to me, many people live in the same house and have similar names. Thus, it can be hard to link patient records correctly. As data becomes more and more critical to the organization and patient outcomes are paramount to reimbursement, this will become an even bigger challenge.

Audrey, Tim, and I also talked about some more typical challenges that the health system faces, including:

  • Value-based care: How the health system responds to new payment models such as MACRA and MIPS that impact how its physicians are paid.
  • User adoption: How to convince users to move to new technology-based systems and overcome their fear of change.
  • Medi-Cal’s PRIME initiative: How to meet measures put forth by Medi-Cal, California’s Medicaid program, in order to gain financial incentives. Although this initiative is specific to California, it is representative of many of the various state mandates that hospitals face.

Population health

Another challenge that looms large over SVMHS is population health. As Audrey explained to me, everyone is talking about population health, a lot of vendors are selling pop health solutions (KLAS Research is currently tracking 26 different products!), but no one seems to have verifiable results.

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Kathy Sucich
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Kathy Sucich

Kathy is director of healthcare marketing at Dimensional Insight. She also manages media relations as well as the company blog. Kathy graduated from Dartmouth College and is currently pursuing her MBA in health sector management at Boston University.
Kathy Sucich
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