Many organizations are pushing for greater self-service analytics. Why? Because quite simply, high self-service organizations achieve better outcomes as opposed to all others. The ultimate goal of self-service analytics is to expand and develop a more active user base that can produce better decision making and broadcast insight across all departments by creating a single source of truth.

Tweet: How do high self-service organizations perform vs. others?

Aberdeen surveyed the self-service landscape and discovered some interesting findings. If you are considering implementing self-service analytics, here are some important facts you need to know.

Greater self-service = greater demand for data governance

With great freedom comes great responsibility. Empowering users throughout all lines of business with access to company information can result in regulatory and security infractions. It is crucial to develop and enforce policies and tools that prevent users from roaming free and accessing data that they shouldn’t. The goal of user empowerment is to steer them away from irrelevant information and guide them towards the right data to provide actionable insight.

Users crave independence

Organizations that have high levels of self-service are capable of providing BI tools to 65% of employees that have expressed a need or desire for them. Self-service analytics can empower users by providing visualizations of custom data without the help of IT. This allows users to get answers fast and deliver real time data to managers that can make accurate business decisions and recognize opportunity.

The importance of building user trust

Self-service builds user confidence and trust in data, but improving user experience by educating them on analysis and the tools they are handling will give them the ability to discover appropriate solutions to problems. Adopting self-service analytics is only the first step. It is essential that independent users understand the tools they work with daily to derive the most accurate results with in their data.

To see how high self-service organizations match up to all others, download these 5 quick stats about self-service based on Aberdeen research.

Coming up in our next blog post, we’ll take a look at four findings on why and how organizations can create more independent users. Stay tuned!