As we look back at 2019, we reflect on some of the trends and topics that shape the industries we work in. In healthcare, price transparency and the measles outbreak were hot-button issues. In wine and spirits, new trends like enotourism and DTC sales piqued the interest of people in the industry.
These issues and others made our annual Top 10 list of most-read articles on the blog. Let’s take a look at the topics most popular with our readers this past year. (more…)
It was not long ago that companies and organizations had to rely on their “gut instincts” and often unreliable data to make decisions big and small.
Now, with the advancement of applications such as big data and business intelligence, companies can incorporate a data-driven culture, optimizing their success in multiple areas. But what does it really mean to be “data-driven?” Let’s examine. (more…)
In the 21st century, ads are getting smarter. The classic approach—trying to get an ad seen by as many people as possible—is no longer the most efficient or effective way to go. There are simply too many messages competing for everyone’s attention.
That’s why so many advertisers have turned their focus towards targeted advertising. By doing some research on potential consumers, businesses can direct their ads solely towards those who are likely to be interested in them. Having access to more customer data by using new methods like image recognition can boost your brand’s marketing and give you a crucial edge over your competition. (more…)
In my first post on exploratory data analysis (EDA), I discussed why it’s important to get a “sense” for the data you’re working with before applying analytical techniques that may come with critical assumptions and prerequisites.
In this post, I’ll expand on the concepts I discussed in that post and also examine some other exploratory techniques. The goal is to make you familiar with various forms of data analysis so you can use them to make the right decisions for your organization.
We humans like pictures. We’re wired to process images quickly and effectively.
The evolution of those capabilities over thousands of years has allowed us to survive by detecting and evading predators, finding forage, and excelling as predators ourselves. To support these activities and others, the image processing capabilities of our brains have become especially adept at distinguishing basic shapes, such as lines, circles and various polygons, as a precursor to fully comprehending what the actual imagery represents.
We are also capable of understanding complex concepts, abstractions and relationships. But not all of us are created equal in that respect – at least judging from the distribution of scores on the math component of college prep exams! But even the savants among us reach a limit as the volume of data and complexity of problems become intractable to the human mind.
And though we may differ in our analytical abilities, we do seem to share one thing: our ability to reason visually plays an important role in our problem solving. Let’s examine this in the latest “Practical Analysis” blog post. (more…)
If you have ever attended one of our Dimensional Insight booths at a tradeshow or joined us at the annual Dimensional Insight Users Conference (DIUC), you probably had the chance to speak with our Events Manager, Alison Nicoli. Ally is 100% committed to ensuring all of our events go as smoothly as possible. From scheduling, to setting up monitors for presentations, to speaking to clients, to traveling, and more, Ally’s dedication has become the heart of our successful events.
In today’s employee spotlight, we give you an inside look at what it’s like to be an events manager. With memories of how she first began her career here, Ally shares her experience working at Dimensional Insight and what you can find her doing when she’s not in the office.
This year’s Dimensional Insight Users Conference (DIUC) is in the books – what a whirlwind week for Dimensional Insight and our customers!
DIUC19 was held over four days at the Boston Marriott Copley Place in downtown Boston. Our agenda included on-site training, customer case studies, and technology sessions. Now that I’ve had a chance to decompress after the event and think about the week, here are my reflections on DIUC19. (more…)
All good things must come to an end. These past few days have been so special for our team, allowing us to reflect on where Dimensional Insight began, where it is now, and where it is headed. It is because of your loyalty throughout the years, that we are able to come together as one big family and celebrate 30 years of customer success. For that, we are truly grateful.
Now that it is officially day four of the event, we’re packing up our bags and saying our final goodbyes. What does day four of DIUC19 look like?
It’s hard to believe that we are already moving onto day three of our user conference (DIUC19)! We hope that you are enjoying the speaker sessions and training, and have gotten some time to explore our wonderful city.
Here’s a look as to what to expect on day three of DIUC19.
I hope all of our Dimensional Insight Users Conference (DIUC) attendees had great training sessions and enjoyed themselves at our opening reception last night. Are you ready for Day 2?
Here’s a look at what’s on the agenda for Tuesday at DIUC19.