Using Data in Corporate Sustainability Initiatives

by | Apr 22, 2025 | General BI

Reading Time: 4 minutes

It happens every Earth Day: companies recognize the holiday and highlight an environmental initiative that they may or may not follow through on. The day comes and goes, and in many cases, those companies don’t think about such initiatives again until the next April 22nd rolls around.

For some companies, though, sustainability is a part of the mission. For them, every day is Earth Day, as their environmental efforts are part of their daily practice. Dimensional Insight is proud to work with a number of companies who are doing the work to help take care of the planet. Here we highlight the work of a couple of organizations working to achieve carbon neutrality, and how they use Dimensional Insight to help them achieve their goals.

Eversource leads the way for energy sustainability

Eversource Energy provides electric, gas, and water distribution and transmission services to 4.4 million customers in Massachusetts, Connecticut, and New Hampshire. It is the largest utility company in New England and one of the top 10 largest in the United States. The utility industry is a crucial part of the sustainability movement, as it needs to adapt to the increased demand for electricity from other industries moving away from fossil fuels.

Eversource has a Clean Energy Strategy to address those challenges, working to prepare the grid for the future, to support the development of clean energy options, and to decarbonize its own operations, with the goal of being the first energy company to be carbon neutral by 2030. Eversource uses Dimensional Insight to produce more dynamic reports that allow it to track important KPIs through performance scorecards.

 

 

Crimson Wine Group aims for net zero carbon emissions

Crimson Wine Group is one of 36 wineries around the world with the goal of reaching net zero carbon emissions by 2050. It is working to reduce glass weight across its portfolio, because glass contributes to a lot of the carbon emissions in the wine industry supply chain. Crimson is constantly collecting data for an emissions inventory across all of its operations that is subject to third-party verification.

It uses Dimensional Insight to create customized reports that can capture information such as white wine sales, which can give the company the measurable areas of carbon usage for consumer refrigeration; total bottles shipped domestically, which allows Crimson to calculate the recycle versus landfill carbon emissions, which can be used to figure out the total weight recycled; and total products exported, which have different reporting requirements.

 

 

Sustainability analytics is good for business

Any company taking action towards sustainability is doing good for the environment, but it is also taking steps to improve business efficiency. Crimson, for example, has cut down hours of work to minutes with Dimensional Insight, as it produces reports that communicate its sustainability work to stockholders and the company’s board of directors. Everyone in the organization is involved in its sustainability work, so being able to save time while still producing quality information is important.

Sustainability can also be good for a company’s bottom line. Studies show consumers are willing to pay almost 10% more, on average, for sustainably produced or sourced goods. Customers are more informed than ever about the ethical practices employed by organizations, and if they don’t like what they see, they will break ties with a brand, even if it is one they have developed a relationship with over years.

The right analytics solution can help an organization share the information that shows it is doing important sustainability work, whether that is with decision-makers within the organization or the customers who are making their decisions with their wallets. In addition to reports, analytics can help track products and materials to their sources to ensure that supply chains align with the organization’s goals from top to bottom.

The theme for Earth Day 2025 is Our Power, Our Planet, inviting the more than a billion people worldwide who participate in Earth Day to unite behind renewable energy, and to work to triple the global generation of clean electricity by 2030. That’s similar to the work Eversource is already undertaking. For the rest of the organizations beginning to get behind that theme, data will play an important role in the work that lies ahead.

 

John Sucich
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