How Millennial Trends Are Changing Beverage Alcohol Sales & Marketing

Millennials—people born between 1980 and 2000—are now of age, and their buying power is having a huge impact in the beverage alcohol market.

This generation is more tech-savvy, conscious-driven, and health-focused than previous generations, which is impacting how they buy alcoholic beverages and what kinds of drinks they’re buying.

In this webinar:

• We will explore some millennial trends that are most impacting sales and marketing in the beverage alcohol industry.
• Learn from experts how they are shifting strategy in 2021 and beyond as a result of this new generation of buyers.

Sponsored by Dimensional Insight