What’s the Difference Between Shipments, Depletions, and Sell-Through—and Why It Matters
Reading Time: 6 minutesIn beverage alcohol, few topics cause more confusion—or more heated internal debate—than this one.
Ask three teams how sales are doing and you may get three different answers. Shipments look strong. Depletions are flat. Sell-through is trending down in a few key chains. Everyone is technically correct—and yet the organization feels misaligned.
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Data’s Role in Moving Perishable Goods
Reading Time: 5 minutesFor some items, shipping is as simple as getting from point A to point B. There may be disruptions, but the product itself is not affected by any delays. When the goods being moved are perishable, there are other variables at play that complicate the equation. Not only are the goods at risk when delays happen, but someone waiting on the other end could face serious consequences if the product doesn’t reach them. Such is the case with the grocery and pharmaceutical supply chains.
Two major players in their industries are using data to inform the work they do to ensure perishable items reach their destinations safely and ready to be used or sold. Here’s how they’re doing it, and the role data plays in their work.