What Is Measure Factory?

Measure Factory is an automated rules engine. It is a central place where you can work with measures and their underlying logic. By allowing you to dig into your data at the deepest levels, Measure Factory helps you define calculations and provides a way for others to understand the calculation definition and any resulting metadata.

NOTE: Measure Factory is an add-on to the Diver Platform and requires a special license.

Main Features

Measure Factory applies business rules to a collection of data sets. Because the processing of the rules is automated, you can focus on the correctness of each rule without needing to worry about how the rules flow together. This makes it easy to create and manage a large number of rules.

Other features include:

  • Real-time data analytics
  • Dashboards that allow in-depth analysis
  • Role-based and executive management dashboards
  • Robust security


Measures are the answers to your business questions. Typically numbers, measures provide perspective into where things stand and where they might be headed in the future.

You can use measures to answer important questions, such as:

  • Are we hitting our targets?
  • Are trends moving in the right direction?
  • Which issues should I focus on first?


Measures are more than quantitative values. You can surround a measure with metadata to help facilitate data governance.

For example, you can include a semantic explanation of what a measure represents and record the data used to produce it.


Dashboards display your data in an easy-to-read visual presentation. They provide your team with immediate access to the numbers, enabling them to make data-driven decisions.