{"id":3003,"date":"2020-09-02T09:55:56","date_gmt":"2020-09-02T09:55:56","guid":{"rendered":"https:\/\/www-wordpress.dev.interreport.com\/no\/?p=3003"},"modified":"2020-09-02T09:55:56","modified_gmt":"2020-09-02T09:55:56","slug":"ny-vurdering-av-betydningen-av-data-i-en-nedstengt-okonomi","status":"publish","type":"post","link":"https:\/\/www.dimins.com\/no\/2020\/09\/02\/ny-vurdering-av-betydningen-av-data-i-en-nedstengt-okonomi\/","title":{"rendered":"Ny vurdering av betydningen av data i en nedstengt \u00f8konomi"},"content":{"rendered":"

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COVID-19-pandemien har p\u00e5virket hele verdens\u00f8konomien. For noen selskaper har de siste m\u00e5nedene v\u00e6rt en turbulent periode, som de ikke vil kunne komme seg ut av. Andre selskaper pr\u00f8ver imidlertid \u00e5 finne en vei videre i en situasjon med lite presedens.<\/p>\n

I moderne forretningsvirksomhet, har det blitt vanlig for organisasjoner \u00e5 utnytte historiske data n\u00e5r de skal planlegge fremover. Pandemien har bydd p\u00e5 mange ulike utfordringer, blant annet har mange bedrifter mangel p\u00e5 data som tidligere har kunne blitt brukt til \u00e5 analysere seg ut av problematiske situasjoner. Vi skal se p\u00e5 hvordan dette har skjedd og hva organisasjoner kan gj\u00f8re for \u00e5 tilpasse seg den nye normalen. <\/p>\n

[\/et_pb_text][et_pb_text admin_label=»Pr\u00f8ver \u00e5 finne en vei fremover» _builder_version=»4.6.0″ text_text_shadow_horizontal_length=»text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=»0px» text_text_shadow_vertical_length=»text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=»0px» text_text_shadow_blur_strength=»text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=»1px» link_text_shadow_horizontal_length=»link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=»0px» link_text_shadow_vertical_length=»link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=»0px» link_text_shadow_blur_strength=»link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=»1px» ul_text_shadow_horizontal_length=»ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=»0px» ul_text_shadow_vertical_length=»ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=»0px» ul_text_shadow_blur_strength=»ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=»1px» ol_text_shadow_horizontal_length=»ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=»0px» ol_text_shadow_vertical_length=»ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=»0px» ol_text_shadow_blur_strength=»ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=»1px» quote_text_shadow_horizontal_length=»quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=»0px» quote_text_shadow_vertical_length=»quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=»0px» quote_text_shadow_blur_strength=»quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=»1px» header_text_shadow_horizontal_length=»header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=»0px» header_text_shadow_vertical_length=»header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=»0px» header_text_shadow_blur_strength=»header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=»1px» header_2_text_shadow_horizontal_length=»header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=»0px» header_2_text_shadow_vertical_length=»header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=»0px» header_2_text_shadow_blur_strength=»header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=»1px» header_3_text_shadow_horizontal_length=»header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=»0px» header_3_text_shadow_vertical_length=»header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=»0px» header_3_text_shadow_blur_strength=»header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=»1px» header_4_text_shadow_horizontal_length=»header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=»0px» header_4_text_shadow_vertical_length=»header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=»0px» header_4_text_shadow_blur_strength=»header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=»1px» header_5_text_shadow_horizontal_length=»header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=»0px» header_5_text_shadow_vertical_length=»header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=»0px» header_5_text_shadow_blur_strength=»header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=»1px» header_6_text_shadow_horizontal_length=»header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=»0px» header_6_text_shadow_vertical_length=»header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=»0px» header_6_text_shadow_blur_strength=»header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=»1px» box_shadow_horizontal_tablet=»0px» box_shadow_vertical_tablet=»0px» box_shadow_blur_tablet=»40px» box_shadow_spread_tablet=»0px» vertical_offset_tablet=»0″ horizontal_offset_tablet=»0″ z_index_tablet=»0″]<\/p>\n

Pr\u00f8ver \u00e5 finne en vei fremover<\/h2>\n

Mange forhandlere er avhengige av kundedata for \u00e5 lykkes. Ved \u00e5 se p\u00e5 handlem\u00f8nstre og tidligere resultater, kan selskapene forutsi hvordan salget vil se ut og f\u00e5 en indikasjon p\u00e5 fremtidig prestasjon.<\/p>\n

Tross n\u00f8ye planlegging, har det v\u00e6rt vanskelig for bedrifter \u00e5 forutse responsen av pandemien. Sm\u00e5 bedrifter som har \u00e5pnet igjen etter nedstengingen i mars og april, kan se at en truende andre nedstenging kan bli for mye for dem<\/a>. Andre bedrifter som har klart \u00e5 holde \u00e5pent, opplever at de st\u00e5r overfor et annet problem. <\/p>\n

[\/et_pb_text][et_pb_text admin_label=»En mangel p\u00e5 data» _builder_version=»4.6.0″ text_text_shadow_horizontal_length=»text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=»0px» text_text_shadow_vertical_length=»text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=»0px» text_text_shadow_blur_strength=»text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=»1px» link_text_shadow_horizontal_length=»link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=»0px» link_text_shadow_vertical_length=»link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=»0px» link_text_shadow_blur_strength=»link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=»1px» ul_text_shadow_horizontal_length=»ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=»0px» ul_text_shadow_vertical_length=»ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=»0px» ul_text_shadow_blur_strength=»ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=»1px» ol_text_shadow_horizontal_length=»ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=»0px» ol_text_shadow_vertical_length=»ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=»0px» ol_text_shadow_blur_strength=»ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=»1px» quote_text_shadow_horizontal_length=»quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=»0px» quote_text_shadow_vertical_length=»quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=»0px» quote_text_shadow_blur_strength=»quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=»1px» header_text_shadow_horizontal_length=»header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=»0px» header_text_shadow_vertical_length=»header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=»0px» header_text_shadow_blur_strength=»header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=»1px» header_2_text_shadow_horizontal_length=»header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=»0px» header_2_text_shadow_vertical_length=»header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=»0px» header_2_text_shadow_blur_strength=»header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=»1px» header_3_text_shadow_horizontal_length=»header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=»0px» header_3_text_shadow_vertical_length=»header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=»0px» header_3_text_shadow_blur_strength=»header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=»1px» header_4_text_shadow_horizontal_length=»header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=»0px» header_4_text_shadow_vertical_length=»header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=»0px» header_4_text_shadow_blur_strength=»header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=»1px» header_5_text_shadow_horizontal_length=»header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=»0px» header_5_text_shadow_vertical_length=»header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=»0px» header_5_text_shadow_blur_strength=»header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=»1px» header_6_text_shadow_horizontal_length=»header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=»0px» header_6_text_shadow_vertical_length=»header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=»0px» header_6_text_shadow_blur_strength=»header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=»1px» box_shadow_horizontal_tablet=»0px» box_shadow_vertical_tablet=»0px» box_shadow_blur_tablet=»40px» box_shadow_spread_tablet=»0px» vertical_offset_tablet=»0″ horizontal_offset_tablet=»0″ z_index_tablet=»0″]<\/p>\n

En mangel p\u00e5 data<\/h2>\n

R\u00e5det om \u00e5 holde seg hjemme endret m\u00e5ten folk handlet p\u00e5. Selv om r\u00e5dene ble opphevet, er det mange som fortsatt ikke har g\u00e5tt tilbake til sine tidligere handlevaner. Dette har endret betydningen av dataene som bedrifter samler inn. I de fleste tilfeller har dette gjort at dataene har mistet mye av sin verdi, siden tidligere resultater ofte brukes til \u00e5 forutsi fremtidig adferd<\/a>. Det betyr at selv for selskaper som hadde stor suksess med bruk av data for \u00e5 forbedre resultatene, n\u00e5 kan m\u00e5tte begynne med blanke ark<\/a>.<\/p>\n

Informasjonen som samles inn er ikke n\u00f8dvendigvis noe annerledes n\u00e5 enn det var tidligere, men det som har endret seg er betydningen av dataene og prioriteringene bedriftene legger til grunn for \u00e5 tolke dem. For eksempel, forhandlere har alltid hatt vanskeligheter med \u00e5 vite om en netthandler er en helt ny kunde eller om det er en som ogs\u00e5 har handlet i en fysisk butikk. Denne forskjellen spilte ikke s\u00e5 stor rolle tidligere, men n\u00e5 har det mye mer \u00e5 si for bedrifter. N\u00e5 trenger de en m\u00e5te \u00e5 finne ut n\u00f8yaktig hvem som kj\u00f8per produktene deres. <\/p>\n

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Hva bedrifter kan gj\u00f8re<\/h2>\n

Det kan v\u00e6re en fordel med dagens situasjon \u2013 ved at det tvinger organisasjoner til \u00e5 se p\u00e5 data p\u00e5 en m\u00e5te de kanskje ikke gjorde tidligere. Noe som kan \u00e5pne opp for nye muligheter for dem. For andre organisasjoner som l\u00e5 lengre bak med datainnsamling, kan det v\u00e6re en sjanse til \u00e5 komme seg opp p\u00e5 samme niv\u00e5 som deres konkurrenter. For i \u00f8yeblikket har disse konkurrentene f\u00e5tt et tilbakeslag i bruken av deres data.<\/p>\n

Situasjonen i dag vil sannsynligvis tvinge mange selskaper til \u00e5 evaluere m\u00e5ten de bruker data p\u00e5<\/a>. Det er viktig for mange organisasjoner \u00e5 vurdere dette n\u00f8ye. N\u00e5r de er ute etter \u00e5 kutte kostnader, kan det v\u00e6re fristende \u00e5 ta en ekstra titt p\u00e5 h\u00f8ye teknologikostander. Da er det viktig at de veier de potensielle langsiktige kostandene mot \u00e5 miste disse dataene eller de ansatte som vet hvordan de skal tolke disse dataene. <\/p>\n

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Det store sp\u00f8rsm\u00e5let alle selskaper st\u00e5r overfor i hele verden er hva den n\u00e6rmeste fremtiden vil bringe? S\u00e5 langt har ingen v\u00e6rt i stand til \u00e5 gi noen sikkerhet rundt disse dataene.<\/p>\n

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\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> COVID-19-pandemien har p\u00e5virket hele verdens\u00f8konomien. For noen selskaper har de siste m\u00e5nedene v\u00e6rt en turbulent periode, som de ikke vil kunne komme seg ut av. Andre selskaper pr\u00f8ver imidlertid \u00e5 finne en vei videre i en situasjon med lite presedens.I moderne forretningsvirksomhet, har det blitt vanlig for organisasjoner \u00e5 utnytte historiske data n\u00e5r de […]<\/p>\n","protected":false},"author":79,"featured_media":3004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[505],"tags":[],"class_list":["post-3003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence"],"yoast_head":"\nNy vurdering av betydningen av data i en nedstengt \u00f8konomi - DI Norway<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dimins.com\/no\/2020\/09\/02\/ny-vurdering-av-betydningen-av-data-i-en-nedstengt-okonomi\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ny vurdering av betydningen av data i en nedstengt \u00f8konomi\" \/>\n<meta property=\"og:description\" content=\"COVID-19-pandemien har p\u00e5virket hele verdens\u00f8konomien. For noen selskaper har de siste m\u00e5nedene v\u00e6rt en turbulent periode, som de ikke vil kunne komme seg ut av. 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