Increasing Sales in the Wine Industry with Diver Platform™
Duckhorn felt that in order to better analyze trends in the market and be able to accelerate growth, it needed a business intelligence solution that would allow it to better look at and analyze its data.
Duckhorn Wine Company was founded in 1976 and has established itself as one of North America’s premier producers of Napa Valley wines.
The company represents and sells six brands from Napa and other parts of California and the Pacific Northwest: Duckhorn, Decoy, Paraduxx, Goldeneye, Migration, and Canvasback. It quickly grew from a company with one brand and two SKUs to one with six brands and more than 40 SKUs.