Gaining an Edge in the Competitive Spirits Industry with Diver
Organization: Campari America, the U.S. division of Campari Group
Industry: Beverage alcohol
Revenue: €1.73 billion worldwide/ €726 million in Americas
Employees: Campari Group has 4,000 employees globally
Customer since: 2006
Solution: Diver Platform
Campari America sought a business intelligence solution that would provide it with the following benefits:
- Provide regular depletions and RAD reports to provide insights into which brands are selling.
- Enable consistent reporting between Campari America and its distributor partners so they are always on the same page.
- Allow salespeople to see how they are performing against goals and view the success of specific accounts.
- Allow marketing to view how customers are actually consuming the product and enable them to make data-driven decisions to promote brand growth.
Campari Group was founded in 1860 and is the sixth-largest company worldwide in the premium spirits industry. It has a portfolio of more than 50 premium and super-premium brands, including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey, and Grand Marnier.
Campari Group currently trades in more than 190 nations around the world with leading positions in Europe and the Americas. Campari America, the company’s U.S.-based division, is located in San Francisco.
In addition to its key goals, the company needed to know the status of its sales on a daily basis, both as a whole and specific to each sales rep. Campari America also needed to interact with its distributor partners and make sure that they are all looking at the same numbers in the same way.