Access Inventory Data for Better Visibility into Wine Sales

Quick facts

Organization: A-to-Z Wineworks
Claimes to fame:
“Oregon Pinot Noir” has twice been named to Wine Spectator’s Top 100 wines of the year “Oregon Pinot Gris” is a perennial Best Buy “Oregon Chardonnay” is America’s Best Selling Oregon Chardonnay.
Founded: 2002
Website: atozwineworks.com
Headquarters: Newberg, Oregon
Solution: Diver Platform and Sales Advisor

Challenge

Over its eleven years of operation, A-to-Z has increased production from 2,500 cases to almost 300,000 cases through organic growth and acquisition. In response to this rapid growth, A-to-Z decided to bring their sales team in-house.

Prior to 2010, A-to-Z had no direct data analysis capabilities and received somewhat dated reports from an outside contracted sales team. They recognized the growing need for timely data and a comprehensive view of their sales and distribution channels.

Founded in 2002 and situated in Newberg, Oregon at their REX HILL property, A-to-Z Wineworks (A-to-Z) is Oregon’s fastest growing winery. A-to-Z is driven by a single overarching mission to produce the highest quality Oregon wine for the greatest value.

A-to-Z sets itself apart from competitors by concentrating on excellence and defining quintessential Oregon wines, using only grapes grown in the state. While renowned for their Pinot Noir, A-to-Z also grows and bottles Chardonnay, Pinot Gris and Riesling as Aristocratic Wines at Democratic Prices™.