How Wine and Spirits Brands Are Using Celebrities to Sell More Product

 

Consider this list: John Legend, Drew Barrymore, Steph Curry, Jon Bon Jovi, and Sarah Jessica Parker. What do all of these people have in common?

We’re not talking about the Oscars or an A-List Hollywood party. All of these celebrities and stars share something besides being famous: they all make wine.

Actors, singers, and sports stars are putting their big names behind smaller wineries — or creating their own brand — to celebrate their love of wine and spirits. Stars are taking their fame, pairing it with their love for spirits and helping brands increase sales.

Celebrities are making money off the spirits, too. Just take George Clooney’s Casamigos which sold for $1 billion to Diageo in June 2017.

But who is buying these products, and are they any good? (more…)

Dimensional Insight Sponsoring St. Jude Walk/Run Boston

One of the core values of Dimensional Insight is that the company at its foundation is committed to first serving its customers and its employees. Our founders, Fred Powers and Stan Zanarotti, believe that happy customers and happy employees are key to success.

Part of that belief system also includes supporting the missions of the industries we serve – which in healthcare, one of the key industries that uses Dimensional Insight technology, means a focus on improving patient care and saving lives.

That belief in supporting the central mission of healthcare organizations is why Dimensional Insight this year has decided to partner with St. Jude Children’s Research Hospital to sponsor its annual walk/run event in Boston. We couldn’t be more excited to participate in this great fundraiser for St. Jude and raise funds for the patients it serves. (more…)

4 Best Practices to Creating a Data-Driven Culture

Young freelance team working on a project. Data-driven culture

What sets apart companies that are able to truly excel with their analytics implementations and those that struggle with issues such as adoption? I don’t hold all the answers, but during my numerous customer visits, I have noticed certain traits bubble to the top among the highest performing companies.

Here I have pulled together 4 best practices to creating a data-driven culture. These are traits I have noticed in customers who use analytics throughout their organizations and are achieving tangible results from their efforts. (more…)

Giving Thanks: Gratitude in the Workplace

Gratitude. Retro effect and toned image of a woman hand writing a note with a fountain pen on a notebook. Motivational message PRACTICE GRATITUDE as concept for self-improvement

Thanksgiving is a time of year when many of us eat too much food, watch too much football (though my husband would say that’s not possible), and spend too much money on Black Friday sales. The busyness of the holiday makes it easy to forget what the purpose of the day is all about: gratitude.

Tweet: Giving thanks: Gratitude in the workplace

I’ve been thinking a lot lately about the past year at work: the customers I’ve visited, the projects I’ve worked on, and the co-workers I’ve collaborated with. And if you’ll allow me a moment, in the spirit of the holiday, I’d like to share some of the things I’m most thankful for. (more…)

How a Growth Mindset Can Help You in Analytics

How a Growth Mindset Can Help You in AnalyticsWhen you come across something challenging, how do you react? Let’s take math as an example. Many people believe their struggles in math are due to “not having a math brain.” Others, however, keep plugging away until they figure it out and logarithms are a piece of cake.

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The former types of people have “fixed” mindsets, while the latter types have “growth” mindsets. And it’s this growth mindset that can help you reap benefits in many areas in life – including analytics. Let’s take a look. (more…)

How Curiosity Can Improve Decision-Making

Curiosity. Five years old little cute boy hiding behind a table.

I’ve been hearing and reading a lot about the importance of curiosity lately, and well… that all made me curious as to how curiosity relates to our business lives, and in particular, to analytics and decision-making.

Tweet: How curiosity can improve decision-making

The September/October issue of Harvard Business Review featured an article titled, “The Business Case for Curiosity.” Based on the research findings presented in this article and in other sources, it’s clear that a curious mind can improve decision-making and business results. Let’s take a look. (more…)

How to Develop a Positive Customer Culture

How to Develop a Positive Customer CultureWhat is “customer culture,” and why should companies pay more attention to it? A recent Forbes article describes customer culture as comprising two components: “the way a company treats its customers” and “the way a company treats its people.” After reading this definition, I immediately thought of our mission statement: “if Dimensional Insight takes care of its customers and employees, then the employees and customers will take care of Dimensional Insight.”

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This was a strategy our co-founders Fred Powers and Stan Zanarotti believed in 30 years ago and still applies today. To me, our mission statement embodies this definition of customer culture. But how does one work to build, develop, and maintain good customer culture? Here are three ways companies can work towards prioritizing customer culture, which can lead to employee retention and increased growth and success. (more…)

3 Ways to Cultivate a Culture of Trust Inside the Workplace

Culture of trust inside a workplace. Large successfull business team showing unity with their hands togetherWhat is culture? To me, culture is the glue that holds a company together. It’s very important to have a strong company culture in order to succeed and grow. Here at Dimensional Insight, our co-founders Fred Powers and Stan Zanarotti believe if they take care of the customer and employees, then the employees and customers will take care of Dimensional Insight. It’s a strategy that has worked for nearly 30 years.

Tweet: 3 ways to cultivate a culture of trust inside the workplace

In my previous blog post, I discussed the importance of building positive culture outside the office, but how does one build and develop good culture inside the workplace? It starts with trust – trust in your organization, colleagues, and skill sets. In order to succeed, organizations need to build and develop a trust-based culture. Here are 3 ways to cultivate a culture of trust inside the workplace. (more…)

The Power of Positive Culture: Inside and Outside The Workplace

The Power of Positive Culture: Inside and Outside The Workplace

Does culture play a role in both our personal and professional lives? Recently, the Dimensional Insight Book Club discussed the importance of positive culture within organizations after reading The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle. However, can one build, develop, and promote good culture outside the office?

Tweet: The power of positive culture: inside and outside the workplace

My husband and I recently took a summer vacation to a family resort in Poland, Maine. Throughout the week, we enjoyed walks, food, and even meeting and interacting with a fascinating stranger. I didn’t realize the impact this stranger would have on my vacation, where I gained a bonus life lesson about promoting positivity and living one’s life to the fullest, no matter what age. (more…)