3 Takeaways from the 2018 Wisdom of Crowds SurveyThe 2018 Wisdom of Crowds® Business Intelligence Market Study is now available, providing BI practitioners with an inside look at the “state of BI.” While the first place I usually go to in the report is the user rankings (hint: Dimensional Insight did very well!), the report also provides some interesting data about the industry as a whole.

Tweet: 3 takeaways from the 2018 Wisdom of Crowds survey

What did I find most surprising about the report? What piece of data do I want to check up again on next year? What provides the most promising outlook? Let’s take a look.

Most surprising: 30 years later, BI is finding mediocre success

The author of the Wisdom of Crowds report, Howard Dresner, first coined the term “business intelligence” back in 1989. That’s the year the Berlin Wall came down, Nintendo first released the Game Boy, and a U.S. postage stamp was only 25 cents. (That’s a long time ago!) So why is it that since then, we haven’t been able to figure out how to do BI right?

Here’s what the survey tells us: only 31% of respondents say their organizations are “completely successful” with BI. That fell from an all-time high of 37% in 2016. Part of the reason (I think) is because of how we are measuring the success of BI implementations. It’s primarily based on “fuzzy” metrics like “user satisfaction” (78%) and “customer satisfaction” (52%) instead of hard metrics like ROI (41%).

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Kathy Sucich
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Kathy Sucich

Kathy is senior content & communications manager at Dimensional Insight. In her role, Kathy directs content production and manages media and analyst relations. She graduated from Dartmouth College and is currently pursuing her MBA in health sector management at Boston University.
Kathy Sucich
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