The Changing Role of Sales in a Connected World

by | Mar 21, 2017 | Wine & Spirits

Reading Time: 4 minutes

Technology is a staple for personal and business purposes. It has driven consumerism globally as well as improved communication and collaboration. Mobile technology has specifically taken the business world by storm. Today’s workforce is more mobile than ever; this year, the total number of mobile phone users will rise to 4.77 billion.

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As we become more connected, mobile technology has shaped how business is conducted and how colleagues and employees work, collaborate, and communicate with each other. Physical location no longer limits business engagements, and employees can retrieve data from anywhere, at any time, on any device. Today we will examine the changing role of the sales industry and how mobile technology has positively impacted the business world.

Portability and flexibility allow employees to work online or offline

Mobile technology has not only introduced us to iPads, tablets, and other wireless devices, but also offline networking capabilities and web-based collaboration applications and tools. With this innovation, sales reps have a more convenient option of using their personal devices for work presentations. This allows companies to save expenses that would have gone towards purchasing company devices. Additionally, with free Wi-Fi, sales reps can work on presentations and operations activities online or offline. They can also conduct business on site due to increased portability.

Mobile technology allows sales reps to work on the go, which results in increased flexibility. Since sales reps can always stay connected, this leads to increased work availability and faster generation of work-related operations and activities. Mobile technology also facilitates flexible work hours and the option to work from home. Sales reps can now access data, documents, or other company resources without being tied down to one location.

Collaboration and communication leads to increased productivity

Because they can work from any location, sales reps now work faster and more efficiently. They also are always connected through their mobile devices. With this increase in connectivity, sales reps can communicate and collaborate with each other, as well as other employees, online or offline. They can conduct online meetings, teleconferences, and video calls through wireless devices and the Internet. Project management tools allow for greater collaboration opportunities, and any company information or resources are available. These result in improved collaboration and communication among colleagues, therefore increasing workplace productivity.

Ability to use software across devices enhances customer experience

Consumers and customers are relying on mobile devices more than ever, and businesses are responding to this trend. Mobile products and apps designed for multiple devices are starting to become the norm. With the help of mobile technology, customers can use software products, project management tools, or access documents and resources without the limitation of being tied to one physical location. Customers can therefore have a better experience with products because of increased portability and the option to work and see information across multiple devices. This will lead them to seeing similar results that sales reps would see, increasing customer satisfaction.

Takeaway: Mobile technology creates a global workplace

Technology allows people to connect with each other across the globe. As business is expanding overseas, companies require strategies that support employees’ needs and lead to collaboration, communication, and productivity. Because of technology, there is a rising trend in the global workforce, and with that a 24/7 global workforce. Mobile technology allows employees to connect with customers and engage with them on business engagements. Mobile technology will continue to take the sales industry by storm, as well as the business world. Business engagements occur at more efficient rates, because of improved collaboration and communication. We can only wonder about the next level technology will take the business world to.

Natalie Cantave

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