There’s a New Wine Trend, and It’s Orange: Here’s How to Take Advantage of It

by Meredith Galante | Sep 3, 2019 | Wine & Spirits

First it was rosé, now it’s orange wine? 

Maybe you’ve walked by a restaurant and saw diners drinking what looks like a Fanta orange soda from a wine glass. But it’s not soda, it’s orange wine. 

It may seem like a new fad, but this “trend” is actually 8,000 years old.  Orange wines primarily come from the country of Georgia (not the state – that’s peach), and exports have risen 54% in the last year. 

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10 Wine and Spirits Trends for 2020

by Meredith Galante | Dec 5, 2019 | Wine & Spirits

The new “roaring ’20s” are nearly upon us, and this time they will look very different than they did last century, especially for the wine and spirits industry in the United States.

When 1920 started, so did Prohibition. But as 2020 starts, the wine and spirits industry is booming more than ever. So what will the next decade hold? So far the themes appear to be classic wine, canned cocktails, and technology.

We’ve compiled your guide to the top-10 trends to look forward to in 2020 and beyond as we enter this new decade. (more…)

Hold The Rosé: The Rosé Market Begins To Consolidate

by Meredith Galante | Nov 3, 2020 | Wine & Spirits

When you walk into a liquor store, you’ll see 30 different types of rosés, all at the same price point. A typical customer will buy one, maybe two different types, and stay loyal to the one they chose first when they make their next purchase.

In the last five years, rosé wine became the summer drink of choice. Sales skyrocketed and showed no sign of slowing down.

“Rosé sales in the past year were up approximately 25 percent. No other beverage category grew nearly as quickly,” Aldo Sohm, wine director at Le Bernardin and Aldo Sohm Wine Bar, told PureWow in 2018.

In 2019, sales of rosé wines grew in the United States to 18.7 million cases, according to Shanken’s Impact Databank. But it seems brands feel customers have had too much rosé. (more…)

How Your Company Can Capitalize on the Carbonated Drink Bubble

by Meredith Galante | Dec 17, 2019 | Wine & Spirits

If you’re at a bar and look around at the patrons, you might be surprised to find most of them holding an orange drink in their hand. At bachelorette parties, smiling women stare at the camera, holding skinny silver cans.

The cocktail bar patrons are drinking Aperol Spritzes and the bachelorette attendees are sipping spiked seltzers. Both groups are gravitating toward carbonated alcoholic beverages and sales in this category are spiking. Aperol sales are up 25% and the spiked seltzer market is valued at $550 million.

It’s hard to ignore that for consumers, bubbles are no longer just for champagne.

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Mixing no more: Ready to Drink Cocktails Surge in Sales

by Meredith Galante | Nov 12, 2019 | Wine & Spirits

Baby boomers may view Ready To Drink (RTD) beverages as the sugary bottom-shelf options that are pale imitations of ‘real’ cocktails.

But thanks to the craft trend, RTD’s are making a resurgence. Believe it or not they taste good, and millennials are happy buying cans to drink on-the-go.

RTD beverages have risen 574%, according to Nielsen. This segment of the market is expected to keep growing to $4.6 billion by 2024, according to Market Research Future. (more…)

Hybrid drinks are shaking up the alcohol industry, and sales are booming

by Meredith Galante | Oct 22, 2019 | Wine & Spirits

Ordering a glass of Rose is not so simple anymore. Now there’s rose cider, CBD-infused cocktails, spiked seltzers, and more.

Drinks have gone hybrid. Pairing two types of drinks has created new sectors in the market and resulted in booming sales on products like rose cider and spiked seltzers. (more…)