BUSINESS INTELLIGENCE SOLUTIONS
PUBLISHING
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THE DIVER SOLUTION
Publishers need superior business intelligence to drive bottom-line contributions by retaining and growing both their subscription base and advertising revenue. The Diver Solution™ for Publishing is a web-based, end-to-end reporting and analytics platform that that allows you to use multidimensional analysis to gain fact-based insight into the wants and needs of your subscribers and advertisers.
Using simple point-and-click analysis, Diver can display revenue figures and subscriber retention rates for recent marketing campaigns; segmented by collateral type, zip code, and media channel; and formatted as graphs, tables, or spreadsheets. At a glance, users can see much each subscription and advertising campaign contributes to profit generation. Thanks to Diver's self-service reporting functionality, you will not need complicated SQL queries or IT support for your staff to derive revenue generating insights from your data. Automated report generation and distribution delivers role-based information on subscriptions, circulation, advertising renewals, and retention directly to key decision makers.
The Diver Solution helps circulation departments increase retention of loyal customer segments, decrease write-offs from nonperforming subscribers, and efficiently acquire new customers.
Using simple point-and-click analysis, Diver can display revenue figures and subscriber retention rates for recent marketing campaigns; segmented by collateral type, zip code, and media channel; and formatted as graphs, tables, or spreadsheets. At a glance, users can see much each subscription and advertising campaign contributes to profit generation. Thanks to Diver's self-service reporting functionality, you will not need complicated SQL queries or IT support for your staff to derive revenue generating insights from your data. Automated report generation and distribution delivers role-based information on subscriptions, circulation, advertising renewals, and retention directly to key decision makers.
The Diver Solution helps circulation departments increase retention of loyal customer segments, decrease write-offs from nonperforming subscribers, and efficiently acquire new customers.
Create visually intuitive displays of your circulation area using Diver's powerful map-based tools, pinpointing where subscriptions are increasing and decreasing, which retail outlets are over- or underperforming compared to previous fiscal reporting periods, and which neighborhoods are exhibiting significant payment and collection problems. Increase deliveries to retail outlets that consistently sell out their inventory before end of day.
Drive online, ROP, and classified ad sales by incentivizing your best customers and marketing to new prospects with the power of analytics. Diver's web-based dashboards let your marketing department perform income and property value overlays of your current subscription base, showing advertisers where to find high-value subscribers. Identify over- and underperforming sales reps in your organization and determine which industry segments are most or least likely to employ print-based advertising.
The Diver Solution includes robust data integration capabilities that facilitate HMDA and other third-party data overlays. Create sophisticated demographic analysis of your existing and prospective subscriber base using these overlays. Understand key differentiators between subscribers and nonsubscribers such as age, gender, income bracket, school district and education level.
Drive online, ROP, and classified ad sales by incentivizing your best customers and marketing to new prospects with the power of analytics. Diver's web-based dashboards let your marketing department perform income and property value overlays of your current subscription base, showing advertisers where to find high-value subscribers. Identify over- and underperforming sales reps in your organization and determine which industry segments are most or least likely to employ print-based advertising.
The Diver Solution includes robust data integration capabilities that facilitate HMDA and other third-party data overlays. Create sophisticated demographic analysis of your existing and prospective subscriber base using these overlays. Understand key differentiators between subscribers and nonsubscribers such as age, gender, income bracket, school district and education level.
The Diver Solution™ - Publishing
The Diver Solution Overview Brochure
Discover the power of a complete business intelligence solution to remake your company. The Diver Solution™, DI's robust flagship product, can provide integrated, easily understandable views of business-critical data directly to key shareholders and decision-makers, giving them the information they need to make the choices that will grow your business.
READ AN OVERVIEW OF THE DIVER SOLUTION - PDF
READ AN OVERVIEW OF THE DIVER SOLUTION - PDF 
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