Customer Profiles: Sales & Marketing

Many companies around the world use Dimensional Insight's business intelligence software products and applications to track their marketing and sales activities. The types of analyses that are performed include salesperson performance, customer profiling, campaign tracking, lost business reporting, brand analysis, geographical territory mapping, account assignment analysis, sales forecasting, and many more. The following companies have provided us with profiles that detail their experience in a sales and marketing environment.

Dr. Martens Walks Easier with DI Solution

The Dr. Martens brand has risen to iconic status, being the footwear of choice for rock stars and music lovers alike, and has been named the world's most-recognized non-athletic footwear brand. Oregon-based Dr. Martens AirWair USA LLC is the distributor of Dr. Martens footwear and apparel in North and South America. Due to recent growth, Dr. Martens found itself unable to keep up with the data reporting and analysis needs of its sales and support staff. Salespeople waited days for reports on their customers' activity. Order, invoice, and stock information was simply unavailable to the people who needed it...

Spinning Thread into Gold at DuPont's Nylon Business Unit

DuPont's Nylon Business Unit originally became involved with Dimensional Insight in 1994 during a large data warehouse project. The project goal was to provide financial analysts with integrated tools to examine the profitability of product sales in North America. Based on that project's success, the use of DI-Diver quickly spread from the business, marketing and sales functions to use on the manufacturing shop floor at Nylon's plant sites. It's also being used today for downstream product supply chain analysis...

DI Solution Helps Geiger Brothers Manage Multiple Inventories

Headquarted in Maine, Geiger Brothers, Inc. is a manufacturer, supplier, and distributor of custom catalogs, customized promotional products (25,000to choose from), marketing packages, calendars, planners, and the Farmers' Almanac. Geiger Bros. distributes products to approximately 125,000 customers a year. Included in their customer base are corporate clients, such as Federal Express, who have purchased a "custom fulfillment package." The package is a distribution service that Geiger Bros. provides. They will manufacture, stock, take orders for, ship, and track promotional products for large corporations...

Maytag International Refines Data Distribution with DI-Diver

"In the past, we were sending thousands of pages of paper reports per year to each region. It was tedious for us to get detailed information on a customer from those reports, and unreasonable to carry them when visiting a customer site. Although our salespeople were as prepared as possible, sometimes questions would arise that they couldn't answer simply because they't have the data with them. With DI-Diver, the data is updated monthly and distributed to users over the LAN. For remote users, in Lebanon for example, we send the updated Model on a CD. The detailed data people receive is relevant to their region, and they are able to "dive" into the data Models to answer questions from their laptops, instead of shuffling through thousands of pages of printed reports..."

New Balance Athletic Shoe, Inc. Takes New Strides with DI-Diver

Headquartered in Boston, MA, New Balance Athletic Shoe, Inc. manufactures and markets apparel and width-sized footwear for men, women, and children. Dunham Bootmakers, a division of New Balance Athletic Shoe, Inc., also markets and manufactures work and hiking boots and rugged casual shoes. Faced with the problem of printed reports from the ERP system not providing enough information due to lack of ad hoc capability, they decided to implement DI-Diver as their Business Intelligence solution...

Timber Company Cuts Reporting Time with Dimensional Insight

"Plum Creek Timber Company, Inc. is one of the largest private timberland owners in the United States. They manufacture and distribute raw logs, specialty lumber, proprietary plywood and medium density fiberboard to retail and industrial markets. Plum Creek runs DI Solution on the AS/400 server, and users access data Models from Windows NT clients using DI-Diver..."

Prince Sport Systems Discovers Advantages of Desktop Data Analysis Using Dimensional Insight

Prince Sport Systems, headquartered in Bordentown, NJ, maintains raw data on an AS/400, runs the Diver Solution on Windows NT, and has users access information from Windows 98 clients. They use Dimensional Insight architecture to look at corporate data (open orders, SKU level inventory, shipment dollars, margins, net billings, Sales Rep commissions, warehouse transactions, warehouse performance, etc.) for five brands: Prince, Rollerblade, Nordica, Ektelon, and Killer Loop...

Taking the Headaches Out of Distribution at Scholl International

To maintain their competitive edge in the distribution of leading brand health and beauty products, Scholl ANZ needed to upgrade the quality of their sales reporting and analysis systems. "The nature of our business is very complex", explains John Field, Operations Director. "On a daily basis, we have to measure and track numerous critical sales figures including unit and dollar sales, the cost of sales expenditures, and rebate accruances and amounts owed to our 5000+ customers..."

SRI Surgical Express Performs Data Operations with DI-ProDiver

"SRI started looking for a reporting solution because we needed a better way to access and perform in-depth analysis on the data. As the company was growing, it became more of a challenge just to let the executives know what was going on in the company. We implemented DI-ProDiver in the Sales Department, and the benefits of the solution quickly became obvious, so we expanded into Accounting, Operations, Quality Control, and Purchasing Departments..."