Customer Profiles: Publishing

Dimensional Insight offers business intelligence solutions that put you in command of your publication business. Navigating through data is simple for non-technical users, enabling decision-makers across all functional areas of a corporation to access data quickly and intuitively.

The Diver Solution™ helps publishers identify high-opportunity consumer groups, track advertising sales, measure daily circulation, analyze demographics, retention rates, and successful promotions, and track subscriber loyalty and sales trends over time.

The Copley Press Dives into their Circulation Data with Dimensional Insight

With nine daily newspapers in three different states and an average daily circulation of 700,000, The Copley Press has an overwhelming amount of circulation data to measure and analyze in order to stay on top of their business. Based is La Jolla, California, The Copley Press publishes newspapers in California, Ohio, and Illinois. Recently, Copley implemented DI-Diver in order to enhance their data analysis and visualization capabilities with regards to their circulation and advertising data...

The Orlando Sentinel Creates Successful Direct Mail Campaigns with DI-Diver

The Orlando Sentinel runs the Diver Solution on an IBM AIX Unix server, and users access data Models from Windows NT clients. Barbara Lougheed, Database Analyst, explains how the Orlando Sentinel uses the Dimensional Insight solution in Sentinel Direct, their direct marketing department...

Accessing and Analyzing Data Quickly: Keys to Southam's Success Using DI-Diver

Southam Inc. is a wholly owned subsidiary of Hollinger Canada. As a corporation, Hollinger Inc. publishes 65 daily newspapers and 80 weekly newspapers in Canada with an average daily circulation of 1.6 million. At Southam, DI Solution runs on VAX/ VMS, and users access data Models from Microsoft Windows 95 clients...

New York Post Implements Business Intelligence Solution, DI-Diver

The New York Post, one of the nation's leading newspapers, recently installed and implemented Dimensional Insight's (DI) business intelligence solution, DI-Diver, in order to improve data analysis and reporting from their existing business systems...

5 Fifteen, Inc. and Dimensional Insight Develop Joint Marketing Program to Promote Business Intelligence in the Publishing Industry

5 Fifteen, Inc. recently announced that is has entered into a joint marketing relationship with Dimensional Insight, Inc. (DI) of Burlington, MA. Under the arrangement, 5 Fifteen will work with Dimensional Insight to remarket the DI-Diver product family of data analysis and reporting solutions to enhance business intelligence capabilities within the publishing industry...